You wouldn’t slap on an ill-fitted shirt, so why cut corners with your fragrance? Fortunately, the latest olfactive iterations from some of fashion’s chicest brands offer options for every type of carefully-crafted individual. Take Acqua di Parma’s celebratory centennial collection — the Italian opera-derived colognes are as elegant of an experience in the bottle as on the skin. Or Louis Vuitton’s mega collection of eight unisex scents that likewise entice the wearer from first glance. The latter could even inspire the most selfish of us to share the scent with a beau. So toss your dating (we mean fragrance) history in the trash. Instead of deterring the next eager on-smeller with, “it was a gift,” take ownership of your aura with a purchase of your own.
10 of the Best New Colognes
Byredo Rodeo ($255, Byredo, New York, 212.219.1584): Equestrian nostalgia runs deep with the bottled-up smell of a broken-in saddle.
Acqua di Parma Note di Colonia I ($475 by special order, 212.931.2250): The classic eau du cologne gets a Verdi-worthy shake up with notes of lavender, rose, violet and patchouli.
Etat Libre d`Orange Attaquer le Soleil Marquis de Sade ($140, etatlibredorange.com): An amber-balsamic celebration of cistus that’s as deep as Sade himself.
Parfums MDCI Le Barbier De Tangier ($250, luckyscent.com): Step into an old-school barbershop with this soapy mix of lavender and pine.
L’Envol de Cartier ($132, cartier.us): The name, which translates as “to take flight,” perfectly describes this airy citrus blend.
(Malin+Goetz)Vetiver ($165, malinandgoetz.com): A refreshingly light version of classic vetiver.
Creed Royal Exclusives Pure White Cologne ($545, bergdorfgoodman.com): This cologne is crisp, like a tailored white shirt.
Loewe 001 Man ($123, loewe.com): Lush sandalwood evokes the brand’s soft suede.
Louis Vuitton Mature Noire ($240, louisvuitton.com: The light-dark dance of jasmine and oud make plays across gender lines.
Arquiste El ($190, barneys.com): This musky scent was inspired by 1970s Acapulco.