SCIONS GOING ROGUE

Frances Bean Cobain Tagged Her Own Marc Jacobs Billboard

Well, this is a model first, but not unexpected for the daughter of Kurt Cobain and Courtney Love.


instagram.com/marcjacobs

Over the weekend, Frances Bean Cobain experienced every major model’s rite of passage when her first billboard made its debut. But, with her debut campaign for Marc Jacobs perched above the brand’s Melrose Avenue store, the daughter of Kurt Cobain—the late frontman of Nirvana—and Courtney Love was also responsible for another first: a model tagging their own billboard.

Not long after the billboard went up—the 24-year-old models a baby doll dress in the spirit of the ones her mother popularized during her Hole and grunge glory days—it was defaced with graffiti by none other than Cobain herself.

Well, she wasn’t alone. Cobain spray-painted the billboard with help from her friends, who made an appearance in her Instagram posts documenting the whole ordeal. “@marcjacobs defacing my face,” wrote Cobain on Instagram for the caption of a photo where she’s using a billboard-sized paint roller to smooth out a cartoon that’s been slapped on top of her face.

“@abreealoren @illmagore just a couple of bandits leaving their mark #bestdayever #artwitches,” she wrote under a pic of herself and her friends who assisted.

Apparently, though, it was Cobain who came up with the idea to tag the billboard. “That moment when your soul sister @space_witch666 says ‘hey let’s scale a building and graffiti my own billboard!’ YES YES Yaaasssss!” wrote one of her accomplices on Instagram. “Special thanks to @marcjacobs @themarcjacobs for not having us arrested lol and always being brilliant ✨”

It would appear that the reason Marc Jacobs didn’t have the trio arrested is because the brand was well aware it was happening. (How could they not be, though, when it was going down right above its store?) The brand gave their official stamp of approval on Instagram, posting a picture of the tagged billboard with the caption, “Frances Bean Cobain by Frances Bean Cobain on top of our flagship store on 8400 Melrose Place, LA. ✨”—which was a slight edit from their original post of the unaltered billboard that read, “Frances Bean Cobain by David Sims.”

This isn’t Marc Jacobs’ first graffiti incident. You might recall that, back in 2013, the designer trolled the graffiti artist Kidult after his Paris store was tagged by selling a T-shirt printed with an image of said tagged store. Confusing, yes, we know.

Cobain’s independent streak was one of the things that attracted Jacobs to her in the first place. “I first met Frances Bean when she was 2 years old at a dinner with her mom (Courtney) and Anna Sui in 1994 at Bar Six in NYC,” wrote Jacobs, when her campaign was first announced. “I have always wanted to work with Frances. Her beauty, uniqueness, and strength is something I have long admired and respected. Few things remain as constant as my continued inspiration from those whose honesty, integrity, courage, and curiosity lead them to explore and venture beyond preconceived boundaries.”

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Courtney Love’s Best Silk Slips Through the Years

Courtney Love performs in New York, New York, February 1995. Photo courtesy of Getty Images.

Courtney Love and Amanda de Cadenet at the Vanity Fair Oscar Party in Los Angeles, California, March 1995. Photo courtesy of Getty Images.

Courtney Love performs at Lollapalooza, 1995. Photo courtesy of Getty Images.

Courtney Love at the MTV Video Music Awards in New York, New York, September 1995. Photo courtesy of Getty Images.

Courtney Love at the 69th annual Academy Awards in Los Angeles, California, March 1997. Photo courtesy of Getty Images.

Courtney Love at the MTV Movie Awards in Los Angeles, California, June 1999. Photo courtesy of Getty Images.

Courtney Love at the 42nd annual Grammy Awards Sony Party in Los Angeles, California, February 2000. Photo courtesy of Getty Images.

Courtney Love at the Jeremy Scott show in Los Angeles, California, October 2000. Photo courtesy of Getty Images.

Courtney Love at the St. Jude Hollywood Gala in Beverly Hills, California, March 2001. Photo courtesy of Getty Images.

Courtney Love at Love Rocks in Hollywood, California, February 2002. Photo courtesy of Getty Images.

Courtney Love at the Diesel Black Gold Fall 2014 presentation in Venice, Italy, April 2014. Photo courtesy of Getty Images.

Courtney Love at the premiere of Sons of Anarchy in Hollywood, California, September 2014. Photo courtesy of Getty Images.

Courtney Love with Lana Del Rey and Naomi Campbell at the British Fashion Awards in London, England, December 2014. Photo courtesy of Getty Images.

Courtney Love with Frances Bean Cobain at the premiere of Kurt Cobain: Montage of Heck in Hollywood, California, April 2015. Photo courtesy of Getty Images.

Courtney Love at the Givenchy Men’s Spring 2016 presentation in Paris, France, June 2015. Photo courtesy of Getty Images.

Courtney Love at the Saint Laurent Fall 2016 show in Los Angeles, California, February 2016. Photo courtesy of Getty Images.

Courtney Love at the premiere of 13 Reasons Why in Los Angeles, March 2017. Photo courtesy of Getty Images.

Allen Berezovsky

Courtney Love at the 2016 Vanity Fair Oscar Party in Beverly Hills, California, February 2016. Photo courtesy of Getty Images.

Courtney Love at the Marc Jacobs spring 2017 in New York, September 2016 in New York City. Photo courtesy of Getty Images.

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Courtney Love in Gucci at the 2016 LACMA Art + Film Gala in Los Angeles, October 2016. Photo courtesy of Getty Images.

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Courtney Love at amfAR’s Inspiration Gala in Los Angeles, October 2016. Photo courtesy of Getty Images.

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Courtney Love at a rehearsal for Kansas City Choir Boy in Miami, November 2016. Photo courtesy of Getty Images.

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Courtney Love at the premiere of The Beguiled in Los Angeles, June 2017. Photo courtesy of Getty Images.

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Courtney Love attending the GQ awards, September 2017. Photo courtesy of Getty Images.

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Courtney Love joins Billy Corgan of Smashing Pumpkins on stage during their 30th Anniversary Performance at PNC Bank Arts Center, August 2018. Photo courtesy of Getty Images.

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Courtney Love is seen in New York City, September 2017. Photo courtesy of Getty Images.

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Courtney Love walks in Noho in New York City, September 2017. Photo courtesy of Getty Images.

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Courtney Love at Justin Tranter And GLAAD Present ‘Believer’ Spirit Day Concert at Sayer’s Club, October 2017. Photo courtesy of Getty Images.

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Courtney Love, wearing Gucci, attends 2018 LACMA Art + Film Gala honoring Catherine Opie and Guillermo del Toro presented by Gucci at LACMA, November 2018. Photo courtesy of Getty Images.

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Courtney Love arrives at The Daily Front Row’s 5th Annual Fashion Los Angeles Awards at Beverly Hills Hotel, March 2019. Photo courtesy of Getty Images.

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