Frank Stella’s Retrospective Rules

The new exhibition at the Whitney Museum of American Art is a hit on Instagram.

Frank Stella

Seventy-nine-year-old artist Frank Stella created much of his work before there was a computer in every house, let alone a cell phone in every pocket. But a new retrospective of his multi-colored, minimalist paintings and sculptures at the Whitney Museum seems tailor-made for the digital age. Patrons of the museum, including jewelry designer Eddie Borgo, just can’t stop posing with his work, and posting it on their Instagram feeds.

See what we’re talking about:

Even Stella himself can’t help it: