Fancy a Shag? Hairstylist Martial Vivot Reveals How to Get the Hottest Men’s Hairstyle of the Season

It’s all about the right products–and how you use them.

Hair by Martial Vivot; Makeup by Emi Kaneko for Nars at Bryant Artists; Model: Lucas Ucedo at Ford Models; Photography Assistants: Jordan Zuppa, Matt Baffa; Fashion Assistant: Kevin Yanes; Makeup Assistant: Yohsuke Hiraka; Emporio Armani blazer; Saint Laurent shirt.

Martial Vivot wishes more men would come into his salon wanting to look like Mick Jagger. “All they go for is shaved sides and big beards,” gripes the hairstylist, who is opening his second Manhattan space, in the West Village, this month ( If you’ve got wavy hair, instead of cutting it off like everyone else, he recommends mixing a cocktail of two parts styling cream to one part gel and working it through with your fingers from the roots. “You will not see a fashion show without the shag,” Vivot says. And, judging from the spring 2017 runways—most notably, Gucci, Hermès, and Raf Simons—he’s absolutely right.

Here, a guide to the must-have products for maintaining a shag haircut:

10 Products for Guys with Shag Hairstyles

This finish cream adds control, moisture and shine without adding any grease.

Sachajuan Finish Cream, $29,

Apply this styling cream to wet locks to keep frizz under control.

Moroccanoil Hydrating Styling Cream, $13,

This texturizing gel will keep a shag looking effortlessly tousled all day.

Bumble and bumble Bb. Texture Hair (Un) Dressing Creme, $31,

The alcohol-free hair gel won’t dry out ends.

Jack Black Body-Building Hair Gel, $14,

The marula oil in this styling cream helps to seal unsightly split ends before a styling treatment.

MarulaOil Rare Oil 3-in-1 Styling Cream, $30,

This gel-serum hybrid holds hair in place like a gel without any of the stiffness.

Oribe Gel Sérum, $62,

The UVA/UVB protection Vitamin E in this hair gel will shield hair from the elements, in addition to keeping it in place.

Kérastase Forme Fatale All-Over Bodifying Gel, $36, Form Fatale All-Over Bodifying Gel, $36,

This sulfate-, paraben-, cruelty-free cream is a great styling cream for a light hold.

Fellow Barber Styling Cream, $22,

With notes of bergamot and wild fig, working a dab through dry hair gives the smell (and look) of the beach.

R+Co Motorcycle Flexible Gel, $26,

This natural gel gives limp hair plenty of shape and volume.

Leonor Greyl Gel À l’Hibiscus, $35,


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