Martial Vivot wishes more men would come into his salon wanting to look like Mick Jagger. “All they go for is shaved sides and big beards,” gripes the hairstylist, who is opening his second Manhattan space, in the West Village, this month (martialvivot.com). If you’ve got wavy hair, instead of cutting it off like everyone else, he recommends mixing a cocktail of two parts styling cream to one part gel and working it through with your fingers from the roots. “You will not see a fashion show without the shag,” Vivot says. And, judging from the spring 2017 runways—most notably, Gucci, Hermès, and Raf Simons—he’s absolutely right.
Here, a guide to the must-have products for maintaining a shag haircut:
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