Floral prints never go out of style. And so, every season designers present new ways to wear them. For Spring 2017, brands such as Erdem and Alexander McQueen offered jeans, leather jackets, and trenches in floral prints, which felt both romantic and tough, while Gucci's take came in bold and acidic embroidery. On the other end of the style spectrum, Phoebe Philo created a minimalist version at Celiné.
But with every new season, comes new challenges with styling: how do you make something old look new again? Is it about layering with a tough army jacket to play down the print's sweetness, or taking a page from Gucci's Alessandro Michele's 'more is more' mantra and wearing a flouncy blouse underneath? To help answer these questions and more, W recruited 10 women - some of whom have not one floral dress in their closet - to give the same Prada dress their personal spin. This season is all about a positive, bold statement, from all women.