NEW IT BAG ALERT

IKEA’s Iconic Frakta Shopping Bag Is Getting a Serious Makeover

Courtesy of Paris retailer Colette.


ikea
Glenn Koenig/Los Angeles Times/Getty Images

Ahh, IKEA’s Frakta bag. It’s something of an “it” bag, only democratic and utilitarian. You may not know it by name, but you almost certainly would recognize it by sight. The huge, plastic, reusable shopping bag from the Swedish furniture retailer is hard to miss, thanks to its bright blue hue, and has been used many a time to lug home countless Ribba frames, Glimma tea lights, and Stockholm plates, in addition to your collegiate laundry. Like everything at the store, the Frakta is both practical (it holds up to 19 gallons of stuff) and affordable (at just 99 cents)—although it might not be the most traditionally attractive item to be sporting over your shoulder. That is all about to change, however.

Thanks to a design partnership with French retailer Colette, the big blue Frakta bag is getting a major makeover. According to Apartment Therapy{: rel=nofollow}, the newly designed bag will ditch the shocking all-over blue and IKEA-emblazoned handles—opting instead for an all-white background with Colette’s signature blue dots logo on one side and more blue polka dots on the other.

IKEA

This isn’t the first time that the Frakta bag has gotten a makeover: Danish design brand HAY also reimagined{: rel=nofollow} the bag in a muted white-and-forest green color scheme, and swapped the plastic polypropylene with a woven fabric. That iteration of the bag will be available later this year.

Getting your hands on the Colette Frakta bag is a different story, though. It is already available in Colette’s Paris store—but if you don’t find yourself in France anytime soon, you’ll have to wait longer to get your hands on the redesigned tote. The Frakta, along with other select pieces reimagined by Colette Creative Director Sarah Andelman, will be available in IKEA stores in 2018.

Ironically, however, the original Frakta design seems to be having something of a moment itself right now. Many fashion watchers noticed the similarities it had to giant bags shown at Balenciaga’s Spring 2017 men’s show. Those are currently on the shelves for the decidedly un-Ikea price of $2,150.

Related: Demna Gvasalia’s First Menswear Show For Balenciaga

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