It doesn’t take more than a second’s glance at Imogene + Willie’s Nashville store, a recycled former gas station filled with the brand’s cult denim pieces, vintage Louis Vuitton trunks, and antique leather furniture (which may or may not have a sleeping dog sprawled across most of its surface) to spark curiosity about the brains behind the business. Co-founder Carrie Eddmenson—who started the brand in 2009 with her husband, Matt—is every bit the effortlessly cool entrepreneur-next-door. Here, the stylish denim expert sheds some light on her coveted style.
Define your style in three words:
Old meets new.
Imogene + Willie Elizabeth indigo jeans, vintage Wrangler denim shirt, and whichever Maison Martin Margiela boot seems to be the best fit for the day (white t-shirt takes the place of the Wrangler shirt during the summer months).
1940’s sterling and turquoise squash blossom necklace, wedding band, 1968 stainless steel Rolex that Matt gave me for our 5th anniversary, RRL Navajo shawl, my brothers old Levi’s, the original/first pair of Imogene rigid jeans, and a black blazer from Zara that I bought in Istanbul in 2000.
A high-heeled bootie or bare feet.
Omorovicza lip balm and gold flash firming serum, pure frankincense essential oil, Wen conditioning cleanser, 1950’s Stetson.
Add a blazer and mascara.
Best recent discoveries:
Klipsch Image ONE (II) headphones; 21C hotel group out of Louisville, Kentucky; and the new album by D’Angelo, Black Messiah.
Style pet peeve:
Trying too hard.
The character Rita Nebraska in Little Fauss and Big Halsy, Lauren Hutton.
Agnes Baddoo Sac 2 tote in Natural.
Edward Wormley vintage leather lounge chairs.
East Nashville Community Acupuncture; Pucketts Grocery in Leipers Fork, Tennessee; The H.M.S Bounty on Wilshire in Los Angeles; Fez Café tucked in the Grand Bizarre in Instanbul, Turkey.
Vintage thermal underwear tops, Matt’s socks, La Mer serum concentrate.
What’s always in your bag:
2 grid-lined moleskins, 6 micron .01 black pens, tweezers, lip balm, 2 bandanas, clear plastic envelope for magazine clippings; Saint Laurent’s zipped wallet with driving license, passport, and paperclips. (I carry my passport in case I can’t find my license!)