CULTURE

Irina Shayk Knows She’d Make a Great Bond Girl

In the past decade, millions of fans have watched the 30-year-old Russian model go from Sports Illustrated swimsuit model to beloved high fashion beauty.


Photographs by Mario Sorrenti, Styled by Edward Enninful.

You may know Irina Shayk from Instagram, where she posts photos of herself with friends like Givenchy designer Riccardo Tisci daily for 6.5 million followers. Or perhaps from the tabloids, where she’s regularly featured with her boyfriend, the actor Bradley Cooper, in paparazzi shots. Maybe you recognize her face from the pages of fashion magazines like W. With her slender, shapely figure and impressive social media following, Shayk defines the idea of a modern supermodel, much like how Cindy Crawford, with whom she’s paired in W’s royals portfolio, did in the ’90s.

Which part of Russia are you from? I’m from a very small village in the middle of nowhere, four hours by airplane from Moscow. Yemanzhelinsk – you wouldn’t find it on the map. Don’t even try it. It’s super, super tiny.

Did you always plan to become a model? No. I hadn’t planned to be a model. It just happened by pure chance. I went to a beauty school with my sister, and I got discovered pretty late. I was discovered when I was 20-21. I didn’t speak English very well, not that I do now. It’s a little bit better but not so perfect. So I went to Paris, and I started to learn English, and take my first pictures for my portfolio. So it was a pretty hard time, you know. But my mom was very supportive, and here we go. Ten years later, I’m here.

What was the first big job you got? I didn’t get a big job in Paris because Paris is a very specific market. I went to Spain, and my first job was for a catalog for Lacoste. I started my career as a swimsuit model. My first big break in America was 2007, Sports Illustrated Swimsuit Issue. And I’ve done it for 10 years, and 2011 I was on the cover. The first Russian model to be on the cover of Sports Illustrated Swimsuit Issue.

You’ve done something which is really hard, which is going from being a swimsuit girl to being a high-fashion girl. Yes. It’s completely two different kinds of fashion worlds, to be a swimsuit model and to be a fashion model. But I have like a really great team, and I have so many supporters in the fashion industry. So I’ve been really, really lucky to go from swimsuit model to fashion model and to be part of W.

What’s the hardest part about being a swimsuit model? Because I’ve always heard that with Sports Illustrated, you’re filming in all kinds of weather. I mean, I’m Russian, so I never imagined that I would be with the swimsuits. Coats and warm clothes for me sounds a little better, because I grew up and was raised in the snow. But I love my job, so I wouldn’t say it was hard for me to do swimsuit modeling. Maybe you have to stay in shape, and travel – a little jet lag. But, everything is easy. I’m pretty lucky.

Irina Shayk

New Royalty: Model “I hadn’t planned to be a model, but I went to beauty school and was discovered there. My big break was in 2007: the Sports Illustrated swimsuit issue. Being Russian, I never imagined my career would involve swimsuits—I was raised with snow, and warm coats sounded a bit better to me. A swimsuit model has to stay in shape all the time. I love food, even though people think models don’t eat.”

Miu Miu dress, stole, and stockings; ring from Stephen Russell, New York.

Hair by James Pecis for Oribe Hair Care; Makeup by Aaron de Mey at Art Partner; Manicure by Honey at Exposure NY.

Photographs by Mario Sorrenti, Styled by Edward Enninful

Miu Miu dress, stole, and stockings; ring from Stephen Russell, New York.

Hair by James Pecis for Oribe Hair Care; Makeup by Aaron de Mey at Art Partner; Manicure by Honey at Exposure NY.

You’re a queen of social media. When did you start doing social media? Oh, thank you. Well social media is a big part of my life. And I’m so glad that I have so many fans who are supporting me. And I want to share like a little part of my life with my fans. I started on Facebook because Facebook is a big platform on social media, as you know. I started probably like eight years ago. Instagram is my favorite thing because it’s fun. I’m not on Snapchat yet. I’m kind of getting into this Snapchat mood, but I’m not there yet. I’m [on] Instagram, Facebook, and Twitter.

Oh, you Tweet too? I’m not really good at Tweeting. I’m pretty good with Instagram–and Facebook, but Tweeting, I’m okay.

How many times a day would you say you post on Instagram? I try to do once a day, but sometimes I’m taking a little break, and I would go like one picture in three days or four days. On the holidays, I try to like take it easy. To do social media it’s a hard job, let me tell you that. So around holidays, maybe I’ll snap some food pictures and something like that.

Do you like to travel? Oh, I do. I love traveling. I hate jet lag, but I love, love, love, love traveling, to meet new people, to try different foods because I’m a big foodie. I love food, even though people think models don’t eat. We do eat.

Do you cook? No. I don’t cook. I love to. I’m very Russian. I don’t cook. I love to eat. I love to go to the restaurants. My mom, she’s a great cook. You know, pirogue, borscht. I love borscht, and I love Pilemeni, meat dumplings. Every time I go to visit my grandma, she’s like – you have to eat. And she would cook like a huge Russian meal. And when you go to a Russian dinner, you have to eat; otherwise, like you know people are getting offended that you’re not eating. They’re like – oh, it doesn’t, it doesn’t taste good? And you have to eat, and a little bit of drink too, even though I don’t drink. But my grandma she’s like – we have to do it for health. We always drink for health. It’s a good reason. When I grew up, my role model was my grandma, because she’s just the best. She had a really tough life, and [when she was 19] she went through the second war to protect my country.

Did you have any fashion models you looked up to, growing up? I love the models from the ‘90s, like, Cindy, Christie – those like sexy, beautiful girls. And they just walk down the street, and all the guys look at them. So that’s what I like.

You’d be a great Bond girl. Have they asked you yet? Ahh, not yet.

I think you’d be great. Thank you. Well, I definitely have a Russian accent.

I know, but Bond girls can. That’s what’s great. They’re all exotic. Yes. I think it’s kind of sexy to like hold a gun and be like a bad ass.

They’d have to get a taller Bond. I can be a Bond girl without high heels. I’m fine with that too. Just give me guns. No high heels. I’m fine.

The 2016 Royals: Priyanka Chopra, Cindy Crawford, Chris Evans, Kanye West and More

Priyanka Chopra wears Burberry XO Barneys New York dress. Beauty: Burberry.

Hair by James Pecis for Oribe Hair Care; Makeup by Aaron de Mey at Art Partner; Manicures by Honey at Exposure NY. Set design by Philipp Haemmerle.

Photographs by Mario Sorrenti, Styled by Edward Enninful.

Julia Louis-Dreyfus wears Carolina Herrera dress; Pomellato earrings. Beauty: Nars.

Hair by James Pecis for Oribe Hair Care; Makeup by Francelle. Manicures by Honey at Exposure NY. Set design by Philipp Haemmerle.

Photographs by Mario Sorrenti, Styled by Edward Enninful.

Irina Shayk wears Prada dress, harness, corset, belt, charm, agenda, tights, and shoes; Bulgari ring. Beauty: L’Oréal Paris.

Photographs by Mario Sorrenti, Styled by Edward Enninful.

Halle Berry wears Versace gown; Pasquale Bruni ring. Beauty: Revlon.

Hair by Castillo; by Aaron de Mey
 at Art Partner; Manicures by Honey at Exposure NY; Set design by Philipp Haemmerle.

Photographs by Mario Sorrenti, Styled by Edward Enninful.

Elle Fanning wears Gucci gown; Bulgari earrings; Dior Fine Jewelry rings; Marc Jacobs shoes. Beauty: Gucci.

Hair by James Pecis for Oribe Hair Care; Makeup by Fulvia Farolfi for Chanel;Manicures by Honey at Exposure NY. Set design by Philipp Haemmerle.

Photographs by Mario Sorrenti, Styled by Edward Enninful.

Jodie Foster wears Giorgio Armani dress; Harry Winston earrings; Mish New York cuff. Beauty: Giorgio Armani.

Hair by James Pecis for Oribe Hair Care; Makeup by Aaron de Mey at Art Partner; Manicures by Honey at Exposure NY. Set design by Philipp Haemmerle.

Photographs by Mario Sorrenti, Styled by Edward Enninful.

Kanye West wears Yeezy Season 3 hoodie and pants. Grooming: Clinique.

Hair by Ibn Jasper at Frank Reps. Makeup by Aaron de Mey at Art Partner; Manicures by Honey at Exposure NY. Set design by Philipp Haemmerle.

Photographs by Mario Sorrenti, Styled by Edward Enninful.

Chris Evans wears Berluti tuxedo; Simon Miller shirt; Tiffany & Co. watch. Grooming: Giorgio Armani.

Hair by James Pecis for Oribe Hair Care; Makeup by Aaron de Mey at Art Partner; Manicures by Honey at Exposure NY. Set design by Philipp Haemmerle.

Photographs by Mario Sorrenti, Styled by Edward Enninful.

Kit Harington wears Hermès suit; Vince hoodie; Boss T-shirt. Grooming: Aramis.

Grooming for Harington by Johnny Hernandez at Fierro Agency. Manicures by Honey at Exposure NY. Set design by Philipp Haemmerle.

Photographs by Mario Sorrenti, Styled by Edward Enninful.

Ethan Hawke wears Louis Vuitton coat; Simon Miller T-shirt; AMI Alexandre Mattiussi trousers; Church’s shoes. Grooming: Dior Homme.

Hair by James Pecis for Oribe Hair Care; Makeup by Fulvia Farolfi for Chanel; Manicures by Honey at Exposure NY. Set design by Philipp Haemmerle.

Photographs by Mario Sorrenti, Styled by Edward Enninful.

Rami Malek wears No. 21 sweater; Prada pants, socks, and shoes. Grooming: Chanel.

Hair by James Pecis for Oribe Hair Care; Makeup by Aaron de Mey at Art Partner; Manicures by Honey at Exposure NY. Set design by Philipp Haemmerle.

Photographs by Mario Sorrenti, Styled by Edward Enninful.

New Royalty: Television “When I was a teenager, I was a tomboy and had scars on my legs. But then I taught myself to take care of my body and my hair. It takes time, but if I can do it, anybody can. Today, my legs sell 12 or 15 products in my part of the world.”

Alexander McQueen jacket and dress; La Perla bra and shorts; Harry Winston ring.

Hair by James Pecis for Oribe Hair Care; Makeup by Aaron de Mey at Art Partner; Manicure by Honey at Exposure NY.

Photographs by Mario Sorrenti, Styled by Edward Enninful

Classic Royalty: Television “I don’t approach my work from a gender point of view. If people are talented, be they men or women or transgender, I’m into it. I want to play ball, and I want to play hard. And if you can do that with me, then we’re going to get along great.”

Oscar de la Renta dress; La Perla bra.

Hair by James Pecis for Oribe Hair Care; Makeup by Francelle; Manicure by Honey at Exposure NY.

Photographs by Mario Sorrenti, Styled by Edward Enninful

Classic Royalty: Superhero “In the 6th grade, I played the supporting lead in a play called “Crazy Camp.” I ended up dating one of the more popular girls as a result. The second the play was over, she dumped me. So, at a young age, I learned the power of getting a good role.”

Melet Mercantile T-shirt; Rag & Bone Standard Issue jeans.

Hair by James Pecis for Oribe Hair Care; Makeup by Aaron de Mey at Art Partner; Manicure by Honey at Exposure NY.

Photographs by Mario Sorrenti, Styled by Edward Enninful

New Royalty: Superhero “In Doctor Strange, I play Baron Karl Mordo, the first person to introduce Dr. Stephen Strange into a mystical, weird, and wonderful world. Mordo can transport between dimensions, and I studied quantum physics to understand the science behind his powers. Personally, I would rather be able to make myself invisible.”

Burberry jacket and trousers; Prada sweater.

Hair by James Pecis for Oribe Hair Care; Makeup by Aaron de Mey at Art Partner; Manicure by Honey at Exposure NY.

Photographs by Mario Sorrenti, Styled by Edward Enninful

New Royalty: Model “I hadn’t planned to be a model, but I went to beauty school and was discovered there. My big break was in 2007: the Sports Illustrated swimsuit issue. Being Russian, I never imagined my career would involve swimsuits—I was raised with snow, and warm coats sounded a bit better to me. A swimsuit model has to stay in shape all the time. I love food, even though people think models don’t eat.”

Miu Miu dress, stole, and stockings; ring from Stephen Russell, New York.

Hair by James Pecis for Oribe Hair Care; Makeup by Aaron de Mey at Art Partner; Manicure by Honey at Exposure NY.

Photographs by Mario Sorrenti, Styled by Edward Enninful

Classic Royalty: Model “I grew up in a small town in Illinois, and I didn’t even know that modeling was a real job. My dad thought that ‘model’ was a nice word for prostitute. I did, however, have Calvin Klein jeans, and I knew about Brooke Shields and Seventeen magazine. That was my introduction to fashion.”

Stella McCartney dress; Curriculum Vitae bra.

Hair by James Pecis for Oribe Hair Care; Makeup by Aaron de Mey at Art Partner; Manicure by Honey at Exposure NY.

Photographs by Mario Sorrenti, Styled by Edward Enninful

New Royalty: Fashion “I have eight older sisters, so I started thinking about fashion when I was very young. I would customize clothes on my best girlfriend—­putting together a man’s shirt with a Victorian dress. And, being a classic Leo, I would always give my opinion to my sisters. I would watch them put on makeup, and I’d tell them what I thought, which wasn’t always welcome. Of course, now they all wear my clothes. They are obsessed.”

Tisci’s own Givenchy by Riccardo Tisci sweater.

Hair by James Pecis for Oribe Hair Care; Makeup by Aaron de Mey at Art Partner; Manicure by Honey at Exposure NY.

Photographs by Mario Sorrenti, Styled by Edward Enninful

Classic Royalty: Fashion “I didn’t mind putting my name on underwear. Jockey had its name on the waistband, so why shouldn’t I? My daughter, Marci, said in an interview that it was strange to have sex with men who had my name on their underwear. I told her, ‘That’s not funny.’ But it is funny—just not when it’s your daughter.”

Klein’s own clothing.

Hair by Thom Priano for R+Co at Garren New York; Makeup by Régine Thorre; Manicure by Honey at Exposure NY.

Photographs by Mario Sorrenti, Styled by Edward Enninful

New Royalty: Superhero “The costume for Supergirl is cute, but it’s difficult to put on. It’s not a one-person job: There’s a bodice on top of which muscles are added, because ain’t no way that I am that muscular. And the cape is its own special thing. The costume lives under lock and key. If I wanted to wear it for Halloween, I’d have to stage a mission to steal it.”

Valentino dress; Tiffany & Co. necklace.

Hair by James Pecis for Oribe Hair Care; Makeup by Fulvia Farolfi for Chanel; Manicure by Honey at Exposure NY.

Photographs by Mario Sorrenti, Styled by Edward Enninful

Classic Royalty: Superhero “I loved being Catwoman. I was a gymnast growing up, so I got to use all of those skills for the role. I hated cats going into it, but I learned about the psychology of them—and I came out of that movie a die-hard cat lover.”

Alexandre Vauthier dress.

Hair by Castillo; Makeup by Aaron de Mey at Art Partner; Manicures by Honey at Exposure NY.

Set design by Philipp Haemmerle.

Photographs by Mario Sorrenti, Styled by Edward Enninful

Classic Royalty: Television “On Game of Thrones, there were a couple of weeks when it looked like I was going to die. I thought, Maybe this is it. Then I found out I wasn’t going to die, so I had to keep this massive secret from everybody. I did tell my parents, though: ‘All right, Mom and Dad, you’re in on this now.’ They then went about lying to everyone. They relished it, I think. They’re quite dramatic, my parents.”

Derek Rose pajama set.

Grooming by Johnny Hernandez at Fierro Agency; Manicure by Honey at Exposure NY.

Photographs by Mario Sorrenti, Styled by Edward Enninful

New Royalty: Television “I am a troublemaker, for sure. I have a pretty cool scene coming up in Mr. Robot, and I’ve already talked to my makeup artist about bringing something that is not going to go over too well with the costume department: blood. A lot of blood. Our costumes are one-of-a-kind, so I could get into a lot of trouble. But you’ve got to take some risks in life.”

Prada pants, socks, and shoes.

Hair by James Pecis for Oribe Hair Care; Makeup by Aaron de Mey at Art Partner; Manicure by Honey at Exposure NY.

Photographs by Mario Sorrenti, Styled by Edward Enninful

New Royalty: Renaissance Woman “My parents always encouraged us to do what we believed in. There’s a funny interview from when I was 5 or 6 years old: My dad is interviewing me, and my mom walks in and says, ‘You are Wonder Woman.’ That’s one of my most vivid childhood memories.”

Chanel Haute Couture dress; Cartier bracelet; Chanel flats.

Hair by James Pecis for Oribe Hair Care; Makeup by Aaron de Mey at Art Partner; Manicure by Honey at Exposure NY.

Photographs by Mario Sorrenti, Styled by Edward Enninful

Classic Royalty: Renaissance Woman “I don’t think I’m particularly brave. I’m confident in my opinions about making films, but there are tons of things that I’m really just a child about. For instance, I have a fear of picking up the phone and asking someone, ‘Would you like to have lunch with me?’ Little things that other people learned in Adolescence 101 have always scared me.”

Saint Laurent jacket and trousers; Boss turtleneck; (right hand) Repossi ring.

Hair by James Pecis for Oribe Hair Care; Makeup by Aaron de Mey at Art Partner; Manicure by Honey at Exposure NY.

Photographs by Mario Sorrenti, Styled by Edward Enninful

New Royalty: Independent Film “I was 10 years old, going to a small public school in Palestine, Texas, when casting directors came through and asked kids to audition for a movie. The film was The Tree of Life, directed by Terrence Malick. They saw around 10,000 kids, and I ended up getting the role. I’m 19 now, and I have been acting ever since.”

Prada jacket and pants.

Hair by James Pecis for Oribe Hair Care; Makeup by Fulvia Farolfi for Chanel;Manicure by Honey at Exposure NY.

Set design by Philipp Haemmerle; Lighting technician: Lars Beaulieu; digital technician: Johnny Vicari; photography assistants: Felix Kim, Javier Villegas; fashion assistants: Ryann Foulke, Dena Giannini, Sam Walker, Anastasya Kolomytseva Anita Lau; hair assistants: Adlena Dignam, jennifer kim, dale delaporte; makeup assistants: Tayler Treadwell, Mariko Hirano, Robert Reyes, Takahiro Okada; set design assistants: Theo Volpatti, Ryan Stenger, Valentin Haemmerle, Matt Solis; special thanks to Highline Stages and Spring Studios, New York.

Photographs by Mario Sorrenti, Styled by Edward Enninful

Classic Royalty: Independent Film “I did Born to Be Blue, the story of Chet Baker’s midlife crisis, because it was something I could relate to. I was 18 when Dead Poets Society came out, and that success didn’t leave me far to go. We all like to feel that we’re growing better and stronger and improving every year of our lives, but when you peak at a young age, you have a long way to fall.”

Jil Sander sweater; AMI Alexandre Mattiussi trousers.

Hair by James Pecis for Oribe Hair Care; Makeup by Fulvia Farolfi for Chanel; Manicure by Honey at Exposure NY.

Photographs by Mario Sorrenti, Styled by Edward Enninful

Classic Royalty: Renaissance Man “To me, Will Ferrell is royalty. He is one of my personal gods. I would like Will Ferrell to play me in The Kanye West Story. Can you make that happen?”

Yeezy Season 3 sweatshirt; Hoorsenbuhs necklace.

Hair by Ibn Jasper at Frank Reps; Hair by Ibn Jasper at Frank Reps; Manicure by Honey at Exposure NY.

Photographs by Mario Sorrenti, Styled by Edward Enninful

New Royalty: Society “Growing up, we lived in the Waldorf Towers. My classmates used to call my sister, Paris, and me the Eloises of the Waldorf. If there were events in the ballroom, we were always sneaking in and spying on people. We did everything but order room service. Room service was off-limits.”

Philosophy di Lorenzo Serafini cape and dress; Nili Lotan dress (underneath); Chopard earrings; Harry Winston necklace; Chanel Fine Jewelry rings; Wolford tights; Miu Miu pumps.

Hair by James Pecis for Oribe Hair Care; Makeup by Fulvia Farolfi for Chanel; Manicure by Honey at Exposure NY.

Photographs by Mario Sorrenti, Styled by Edward Enninful

Classic Royalty: Society “I have always loved fashion and was lucky enough to live through the era of great couture designers. In the early ’80s, Azzedine Alaïa took a piece of jersey and draped it on me. He then took chalk and marked out the dress on my body. When I received the finished dress, it was stitched where he had placed the chalk marks. It fit like a glove then. Now it fits more like Spanx.”

RR 331 by Ralph Rucci coat and top; earrings from Stephen Russell, New York; Munnu the Gem Palace bangles; Perrin Paris gloves.

Hair by James Pecis for Oribe Hair Care; Makeup by Aaron de Mey at Art Partner; Manicure by Honey at Exposure NY.

Photographs by Mario Sorrenti, Styled by Edward Enninful
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