Ever wonder what happened to all of that Ivanka Trump product that was being pulled from shelves, produced for a customer base that now no longer wanted to shop the label, and making headlines for the subsequent dramatic drop in sales? Well, it’s actually still for sale — just under a different name. Business of Fashion has reported that G-III, the company that currently owns the rights to the Ivanka Trump label’s manufacturing and distribution, has been selling garments from the company under the name Adrienne Vittadini.
The garments have only been spotted at discount retailer SteinMart so far, but the chain boasts 290 locations in 31 states in the U.S., so it’s certainly not a small-scale controversy. The company has taken full responsibility for what they are referring to as a “mistake.” They told B of F, “G-III accepts responsibility for resolving this issue, which occurred without the knowledge or consent of the Ivanka Trump organization.” They went on to say, “G-III has already begun to take corrective actions, including facilitating the immediate removal of any mistakenly labelled merchandise from its customer. The Ivanka Trump brand continues to grow and remains very strong.”
It’s unclear what the motivation behind the label switch was. While it seems suspect that this happened during a time that Ivanka’s label is under fire, due to her father’s campaign and election, being dropped from nearly all retailers that used to stock the brand, it also must be noted that it is sometimes common practice for discount retailers to swap out labels, as to not cheapen the company’s name, so it is certainly possible that the motivation behind G-III’s actions began there. The company has yet to make a statement to that effect.
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