Art Attack

Jérôme Sans's “Shopping,”

Jérôme Sans's “Shopping,” September 5, 1996. Courtesy of Deitch Projects and the artists.

When the art dealer Jeffrey Deitch opened Deitch Projects in a SoHo garage in 1996, the space quickly became known for offering artists the chance to do fantastical large-scale shows. Over the years, Dan Colen and Dash Snow made a room-engulfing “hamster nest” from telephone-book confetti, Terence Koh staged mystical ceremonies led by a white-cloaked figure, and Yoko Ono created a garden of sprouting coffins. In Live the Art (out October 1 from Rizzoli), Deitch, who closed the gallery in 2010, looks back at the artists, events, and exhibitions behind his pet project–turned–art world phenomenon.