Another day, another fashion house shakeup.
Today, Jil Sander revealed the house's two new creative directors since the departure of Rodolfo Paglialunga in March: Luke and Lucie Meier. This is following yesterday's announcement that Hood by Air would be taking a fashion "hiatus," effective immediately.
The appointment is potentially a genius one on the part of Jil Sander, as the husband-and-wife duo are the perfect embodiment of everything that fashion wants right now. Luke is the former head of design at Supreme and co-founder of the streetwear label OAMC, and Lucie comes from Dior, where she lead the house with Serge Ruffieux in the interim following Raf Simons' departure. (Simons was also creative director at Jil Sander from 2005—2012.) Prior to Dior, Lucie got her start with Marc Jacobs at Louis Vuitton, eventually moving to Balenciaga with Nicolas Ghesquière.
Following the announcement, Lucie told WWD that her mother is a "big fan" of Jil Sander, and she grew up admiring the brand. "That was my introduction to fashion," she said. "She would dress superchic in Jil Sander clothes and I liked their impact, how they would transform her."
Luke and Lucie Meier first met in fashion school at Polimoda in Florence, but this will be the first time they've joined forces creatively—and it couldn't come at a more appropriate time. Following Supreme's collaboration with Louis Vuitton in Paris this January, it became clear that not only are luxury brands ready to embrace streetwear labels and vice versa, but also that over the years the two have become one in the same. The thirst for a Supreme fanny pack now rivals that of leather logo bag, so why not combine the two?
Since its founding in 1968, Jil Sander has come to represent a sense of rich minimalism, or saying a lot with very little. In a sense, Supreme began like that as well, with its now-iconic red letters on a plain white t-shirt. Dior, of course, values the minimalist aesthetic as well, but infused with much more glamour. Today, combining the Supreme and Dior aesthetic under the Jil Sander label might be the perfect recipe for success.
In June, Luke and Lucie Meier will show their first pre-collections for Jil Sander, combining both menswear and womenswear in yet another timely move for the house. As for Sander herself, who is currently 73 and retired, she may not have heard of Supreme before, but she certainly has now.
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