The unstoppable Kate inks another beauty contract.
It’s been exactly 20 years since Kate Moss stripped down for the Calvin Klein Obsession fragrance campaign. Now Kate bares all again as the face—or body, rather—of St. Tropez with a bronze faux glow that is a far cry from her pale, grunge era pallor of 1993. Already the poster girl for beauty brands Rimmel since 2001 and, as of this February, Kerastase, Moss was revealed in the tanning brand’s campaign images late last week.
“Not only is [Moss] beautiful, but she has this amazing attitude,” says Michelle Feeney, CEO of PZ Cussons Beauty which owns the brand. “St. Tropez is about confidence. Kate has huge global appeal and we’re absolutely thrilled that she has chosen to work with us on our new campaign.”
Moss appears sans tan lines, and better yet, sans clothing, save for a luminous tan which cam courtesy of St. Tropez’s tanning expert Nichola Joss. Joss said she used the brand’s Self Tanning Mousse, Applicator Mitt, and Powder Bronzer to “enhance the natural shape of Kate’s body.” No word yet on a potion to get the shape in the first place.
Click to see the best of Kate Moss in W.