Kendall Jenner has been lying low since the debut of that controversial Pepsi ad really, really did not go over well. With Kardashian-Jenners, though, retreats from public view can last only so long, and we now know how Jenner is expected to make her reemergence.
According to TMZ, Jenner is set to appear at two Coachella events this weekend. She is reportedly due to host a winter-themed party called Winter Bumbleland, sponsored by the dating app Bumble, this Saturday. She’ll be sharing hosting duties for the event with sister Kylie, which should help thaw any metaphorical ice. TMZ adds that Jenner will also guest DJ an event at a pop-up location of New York nightclub 1OAK, which Kylie will also attend. Apparently, both events have been booked since long before the Pepsi fiasco, and despite organizers’ concerns that she’d bail, Jenner remains committed to her appearances.
Jenner has kept a low profile in the week since her Pepsi commercial found an extremely critical audience. The response to the ad, which featured Jenner interrupting a protest to give a can of Pepsi to a police officer, ultimately led to Pepsi pulling the ad from circulation. In doing so, the company went as far as to apologize to Jenner for including her, releasing a statement in which it said, “Pepsi was trying to project a global message of unity, peace and understanding. Clearly we missed the mark, and we apologize. We did not intend to make light of any serious issue. We are removing the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.”
Jenner has stayed mum about the controversy, removing any mention of the ad from her social media accounts. Here’s hoping Coachella goes better for Jenner than the last time she found herself among a giant mass of people.
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Kendall Jenner walks the runway during La Perla fashion show Fall/Winter 2017-2018 Ready To Wear Show on February 9, 2017 in New York City.
Kendall Jenner attending V Magazine’s party on February 10, 2017 in New York City.
Kendall Jenner arrives at the Alexander Wang show venue in Harlem on February 11, 2017.
Model Kendall Jenner walks the runway at the Alexander Wang February 2017 fashion show during New York Fashion Week on February 11, 2017 in New York City.
Kendall Jenner arrives at the Michael Kors show venue on February 15, 2017 in New York City.
Kendall Jenner walks the runway at the Anna Sui fashion show during New York Fashion Week 2017 on February 15, 2017 in New York City.
Model Kendall Jenner walks the runway at the Ralph Lauren show during New York Fashion Week 2017 on February 15, 2017 in New York City.
Kendall Jenner arrives at the LOVE Magazine signing on February 20, 2017 in London.