Last January, Kylie Jenner said that her New Year’s resolution for 2016 was to, like, realize things. “I feel like this year is really about, like, the year of just realizing stuff,” she said in a “Kylie Up Close” fireside video. “And everyone around me, we’re all just, like, realizing things.” We laughed then, but who’s laughing now?
2016 was the year we realized America actually wanted Donald Trump as president; that the European Union is not, in fact, united; and that Taylor Swift is not as nice as she looks. Jenner’s catchphrase was right and, now she’s laughing all the way to the bank with her own line of merch. Of course, she’s selling a “Like, realizing things,” t-shirt, which might be the most relevant garment of the year.
The 19-year-old multi-millionaire follows in the footsteps of her family members as well as a slew of musicians, including Justin Bieber, Beyoncé, Rihanna, and Drake — all of whom launched their own merch collections this year. We thought merch was “dead” when Kim Kardashian put what felt like the final nail in the personal branding coffin with her “Kimoji” merch. But now that Kardashian is taking an extended break to recuperate both herself and her husband’s mental health, it might be time for young Jenner to step up to the plate.
Late Monday evening, Jenner dropped product images of her hoodies, bomber jackets, tees, baseball hats, pins, stickers and iPhone cases, which will be available at The Kylie Shop in December. They include her Lip Kit branding imagery as well as the classic rock ‘n’ roll AC/DC font, which both Bieber and her brother-in-law, Kanye West, are fans of.
Jenner will also be selling a t-shirt that reads, “I’m the Kylie you’re the Kendall” — a phrase that is open for interpretation. Currently, Kendall is in Paris for the Victoria’s Secret fashion show, while Kylie is back home building an empire, which already includes a cult beauty line, and getting paid. Which one would you rather be?
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Hailey Baldwin and Bella Hadid.
Jordyn Woods, Kylie Jenner, and Justine Skye.
Tyga and Kylie Jenner.
Kylie and Kendall Jenner.
Tyga and Kylie Jenner.
Kylie Jenner and Jordyn Woods.
Bella Hadid and Jordyn Woods.
Kylie Jenner and Tyga.
Justine Skye and Hailey Baldwin.
Kendall Jenner, Bella Hadid, and Hailey Baldwin.
Kendall Jenner and Bella Hadid.
Harry Hudson and Jordyn Woods.
Kendall and Kylie Jenner.