After founding Design Miami/ and then serving as the fair's director for five years, Ambra Medda is moving into the digital sphere. Her latest project: L'ArcoBaleno--a new e-commerce destination for design--officially launched today.

Under Medda's selective, curatorial eye--and in collaboration with the site's high-profile advisors like Pharrell, Tom Dixon, and Reed Krakoff--L'ArcoBaleno offers both contemporary and classic pieces from global artists and galleries, luxury brands, and designers. The diversity of the site's collection is impressive--the seating category alone includes a ribbon-shaped bench by Maria Pergay ($38,970), a rare set of metal chairs by Janine Abraham and Dirk Jan Rol ($20,000), and a Campana brothers Panda chair ($44,170). Late-night web shopping just got a bit more dangerous...

Visit L'ArcoBaleno online at