As a remix of Chanel’s flagship scent, Chanel No.5 L’eau is both a classic and yet a brand new scent. So it makes sense that the first commercial film to promote the Millennial-aimed fragrance showcases Lily-Rose Depp as a bundle of contradictions.
She’s both “night and day,” according to the film, and “question and answer.” Not to mention “instant and infinite.” She’s decked out in eight Chanel looks throughout for the role and is portrayed as everything from a party girl, to rebellious figure, to something like a very chic lighting technician. Naturally, the tagline for the whole campaign is “You know and you don’t.”
The video is the culmination of events to fete Depp as the scent’s star. She was announced as the spokesmodel back in May. The print advertisements dropped in August, and an exclusive dinner was held in her honor in Los Angeles late last month.
Depp is still establishing herself as an actress (find in her the upcoming Planetarium opposite Oscar winner Natalie Portman), she’s already a veteran Chanel muse. She’s previously starred in eyewear ads for the house, and when she isn’t walking in Chanel shows than you can usually find her sitting front row. In fact, while in Cannes she told W that she first met designer Karl Lagerfeld when she was just eight years-old. Of course, she’s still just 17, so that was only nine years ago.
While she does have that famous father, she gets her Chanel cred from her maternal side. Her mom, Vanessa Paradis, is a longtime Chanel model and muse, and most memorably made starred in her own Chanel fragrance campaign in 1991, seven years before Lily-Rose was born. As the face of the Coco fragrance, she was portrayed as the world’s most glamorous songbird trapped in a golden cage.
Naturally, that campaign had its own commercial as well.
While ’90s nostalgia is all the rage at the moment, maybe it’s best Chanel went with something new here instead of a remake of Paradis’s ad.