BALL IS LIFE

Louis Vuitton’s Luxury Jump Ropes and Volleyballs Are Selling Out

Home exercise, but make it fashion. (And expensive.)


Daria Werbowy reclining atop a basketball
Michael Thompson

Louis Vuitton is a luxury fashion brand operating at a time when people have little reason to get dressed in anything more than sweatpants. It’s parent company, LVMH, has notably stepped up to produce and procure hand sanitizer and protective masks and gowns for frontline responders across the globe, but the immediate future of the luxury market looks murky at the moment. So perhaps its not a surprise the house just launched a Sporting Goods line targeting at home workout enthusiasts. This, of course, may seem woefully opulent to many, but LV fans have already made the availibility of some of these products obsolete.

The line ranges in price from $500 to $5,350. At least, it used to: The $500 hippie-inspired glasses case already sold out. So did the next most affordable item: a $670 leather jump rope named Christopher. In fact, customers have already depleted a quarter of the products’ stock. (When it comes to Vuitton’s $1,970 monogrammed skim board, you’re also out of luck.)

Courtesy of Louis Vuitton

Fortunately, a wide range of sporting goods remains. There are more obscure options, like a $3,350 beach bat. And there are classics, like a $2,280 ping pong set and a $2,720 pair of 6.7-pound, “lustrous metal” dumbbells with monogrammed leather grips.

Courtesy of Louis Vuitton

For the couple that’s been social distancing together, or the hopeful looking ahead to post-quarantine life, there are two goodies in particular. The first is a “highly collectible” $2,720 volleyball, which comes complete with a netted case. The second is a $1,400 leather bottle holder with an adjustable strap and isothermal interior. Its purpose is twofold: to carry water, and to carry wine. In other words, it’s an “ideal companion for picnics.”

Courtesy of Louis Vuitton

For isolation-friendly outdoor activities, there’s a $870 golf kit and $5,350 skis. But who knows how long they’ll remain in stock? In case of emergency, sporty luxury consumers should note that for $11,065, they can also pick up skis—and a gold leaf-covered skateboard, if that’s more your speed—at Saint Laurent.

Related: What New York City Looks Like During a Pandemic