Side Ways

L’Wren Scott spring 2011. Photo by Monica Feudi

Hair is usually parted somewhere, so is it such big news to report that side parts were ubiquitous at the New York shows last week? It is when you consider the array of beautiful interpretations, many of which were created by Odile Gilbert. At Rodarte, she kept hair full and unfinished, then clipped one side loosely so hair could hang low over the forehead “like a teenager, when it hangs, almost like you’re hiding.” At 3.1 Phillip Lim, she kept it on the side, but loosely twisted it back, then pinned it up in an easy chignon. We think Gilbert was at her most innovative, however, at L’Wren Scott, where she crossed over into the makeup area, with the blessing of Lancome’s artistic director for makeup, Aaron de May. De May created 12 vibrant eyeshadows for L’Wren, which he divvied up among the models. Gilbert then took the shadows and neatly covered each girl’s part with the matching shadow. Could this turn into a new division of products, Lancome?