A rose is a rose, but don’t tell that to Lynn Emmolo and Sandy Cataldo. Their fragrance line offers 12 unique takes on the flower. The first three—primrose and peony-tinged Iced White; berry, neroli, and wood-accented Gold Rush; and Shakespeare in Love, with jasmine, gardenia, and pear—launch this month (at Neiman Marcus; $95).

Photo by Hannah Whitaker