INSIDERS

Madina Visconti di Modrone’s Contemporary Eye

The Italian jewelry designer has art in her blood.


Photographer: Angelo Pennetta Stylist: Gianluca Longo

If you were raised in a Milan apartment filled with artworks by Anish Kapoor, Jeff Koons, and Alighiero Boetti, watching your mother making jewelry casts, there’s a good chance you’d end up in a creative career. “It was very stimulating to grow up in this world,” says Madina Visconti di Modrone, 24, the daughter of the furniture and jewelry designer Osanna Visconti and the gallerist Giangaleazzo Visconti di Modrone. Always drawn to her mother’s work, Madina made her first piece, a silver “M” pendant, when she was 12. She went on to study jewelry design in Milan and London, and, two years ago, mother and daughter joined forces on an eponymous brand, Osanna and Madina Visconti di Modrone. Their styles are quite different; Osanna, who at the moment devotes more of her attention to furniture than baubles, goes for graphic pieces, while Madina, who has collaborated on capsule collections for Yoox, has more of a romantic aesthetic, often inspired by the garden at her family’s country home in Grazzano Visconti. Their relationship, Madina says, is mostly harmonious, save for a recent and unexpected point of contention. “My mother told me to get a nose piercing,” Madina says with a laugh. “I said, ‘No, I already have blue hair!’”

Je Ne Sais Quoi

Jemima Jones “Food was just always on my brain.”

Jemima Jones, at her family’s home in London, wears a Lanvin dress; her own jewelry.

Photographer: Angelo Pennetta Stylist: Gianluca Longo

Fran Hickman “I know the direction I’m going in: The Italian architect Carlo Mollino had a beautiful apartment in Turin, which I’m quite inspired by. But I’m at the bottom of the priorities list, really.”

Fran Hickman, at the Moda Operandi office she designed, in London, wears a Dior dress and (left hand) rings; (right hand) her own ring.

Photographer: Angelo Pennetta Stylist: Gianluca Longo

Scilla Ruffo di Calabria “I am not a very formal person.”

Scilla Ruffo di Calabria, at her family’s home in Milan, wears a Roberto Cavalli jumpsuit; Fendi boots; her own jewelry.

Photographer: Angelo Pennetta Stylist: Gianluca Longo

Madina Visconti di Modrone “It was very stimulating to grow up in this world.”

Madina Visconti di Modrone, in the courtyard of her atelier in Milan, wears a Sportmax sweater and skirt; Madina Visconti di Modrone earrings, ring, and bracelet for Yoox.com.

Photographer: Angelo Pennetta Stylist: Gianluca Longo

Zita d’Hauteville “I have maybe two or three balls a year. We really like them; you can meet people, and you’re partying in beautiful places.”

Zita d’Hauteville, at her mother’s house in Brussels, wears an Emporio Armani dress; Aquazzura flats; her own jewelry.

Photographer: Angelo Pennetta Stylist: Gianluca Longo

Mafalda Muñoz “I learn from the place where I’m working and the people I’m working for.”

Mafalda Muñoz, at her family’s country house in Pedraza, Spain, wears a Dsquared2 trenchcoat; Christian Louboutin flats, her own earring.

Photographer: Angelo Pennetta Stylist: Gianluca Longo

Clotilde de Kersauson “At the time, I thought it was a drag. But now, looking back, it was quite a lot of fun.”

Clotilde de Kersauson, at her family’s home in Paris, wears an Alberta Ferretti dress; Elie Top necklace.

Photographer: Angelo Pennetta Stylist: Gianluca Longo

Cósima Ramírez “If I’m going to inherit this company, I’m going to make it as profitable and established as possible. I want to bring freshness to the brand.”

Cósima Ramírez, at home in Madrid, wears a Valentino dress; Agatha Ruiz de la Prada shoes.

Photographer: Angelo Pennetta Stylist: Gianluca Longo
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Hair by Luke Hersheson at Art + Commerce; makeup by Gemma Smith-Edhouse at LGA Management. Photography assistants: Jack Day, Rob Willey. Fashion assistants: Fabrizio Finizza.