When: February 5
Where: The Marni boutique in the meatpacking district.
Who: Consuelo Castiglioni, Cindy Sherman, Carolina Castiglioni, Christina Ricci, Alexa Chung (who deejayed) and a slew of models and editors.
Why: According to Carolina, Consuelo's daughter and a Marni executive, the incense and wood-based fragrance is bound to be a must-have for any Marni fan. "Marni customers are really women that have a personal attitude," says Castiglioni. “Our customers know what they want and they want to be special and different from the others.” The fragrance, which is not at all sweet, follows suit. “It's for people who want to discover something and use it in their own way."