WORLD DOMINATION

Mary-Kate and Ashley Olsen Are Taking Over Both Coasts This Summer

The Olsen twins have teamed up with Lori Leven of Love Adorned on a summer-long series of retail pop-ups stretching from Amagansett and Nolita to Santa Monica and L.A.


At this point, Lori Leven, who counts Leonardo DiCaprio, Paul McCartney, and Christy Turlington as fans of her jewelry empire Love Adorned, isn’t exactly surprised or starstruck when she learns that her customers are also celebrities. But when a mutual friend with the Olsen twins casually mentioned that she might consider meeting with Mary-Kate and Ashley, whose fondness for jewelry is real and documented, and who’d become enthusiasts of hers after coming across the ceramics and Swiss dog collars in Love Adorned’s Amagansett store, Leven was right on board.

As it turned out, the trio was, in the words of Mary-Kate, “a natural fit,” which is why this summer, Leven ended up letting the Olsens loose on her Hamptons location—and even more of her stores, too. They’ve all teamed up on a retail pop-up series that has the Olsens curating their label Elizabeth and James‘s products for three of Love Adorned’s locations, starting by occupying the Amagansett shop with Elizabeth and James hoodies, fragrances, eyewear, and vintage band tees and kimonos, before setting up shop in Nolita and Santa Monica.

Inside the Love Adorned store in Amagansett Square.

Eric Striffler

The blend of old and new is particularly fitting for the place it all started; after teaming up, they realized they shared an “appreciation for unique, quality pieces from both the past and present,” Leven said. “We love a killer vintage Cartier ring just as much as an old band tee, or an artist-painted leather bag.” (Customers can get the latter up in Amagansett, too, which is exclusively carrying the series of hand-painted leather pouches by the artist and long-time collaborator of Leven’s, Jimmy Sheehan.)

Jimmy Sheehan's hand-painted pouch for Elizabeth and James at the Love Adorned store in Amagansett Square.

Eric Striffler

“We appreciate a lot of the same concepts and even if we’re coming at them from different directions, that kind of respectful appreciation makes for easy compromise,” Leven said of the “very easy process” of working with the Olsens. She’s even managed to find similarities between Elizabeth and James and Love Adorned, which she started next to her tattoo shop in Manhattan in the ’90s, despite their quite different origin stories.

“What Ashley and Mary-Kate have done with Elizabeth and James reminds me of what I set out to do with Love Adorned,” Leven said of her New York store, which has long been filled with all manner of vintage, candles, and other knickknacks, in addition to fine jewelry. “I wanted to create a space that I would want to shop in—a space that not only had quality jewelry and unique vintage pieces, but also the best leather bag to travel with, the softest silk scarf that would survive living at the bottom of a suitcase, and the best candle to give as a home-warming present.”

Inside the Love Adorned store in Amagansett Square.

Eric Striffler

Evidently, Mary-Kate and Ashley feel the same: They’ve also invited Leven into their Los Angeles store later in the summer, in August, where her wares will no doubt be right at home amidst the greenery, paper lanterns, and the “simple elegance” she’s likewise long admired.

33 Years of Coordination Starring Mary-Kate and Ashley Olsen

Mary-Kate and Ashley Olsen in West Hollywood, California, September 1994. Photo courtesy of Getty Images.

Mary-Kate and Ashley Olsen in New York, New York, January 1993. Photo courtesy of Getty Images.

Mary-Kate and Ashley Olsen in West Hollywood, California, July 2001. Photo courtesy of Getty Images.

Mary-Kate and Ashley Olsen at the Vanity Fair Oscar Party in Los Angeles, California, March 2002. Photo courtesy of Getty Images.

Mary-Kate and Ashley Olsen at the premiere of Charlie’s Angels: Full Throttle in Hollywood, California, June 2003. Photo courtesy of Getty Images.

Mary-Kate and Ashley Olsen in Los Angeles, California, May 2004. Photo courtesy of Getty Images.

Mary-Kate and Ashley Olsen at the 12th annual amfAR Gala in Cannes, France, May 2005. Photo courtesy of Getty Images.

Mary-Kate and Ashley Olsen at the CFDA/Vogue Fashion Fund Awards in New York, New York, November 2006. Photo courtesy of Getty Images.

Mary-Kate and Ashley Olsen front-row at Jenni Kayne during New York Fashion Week Fall 2007. Photo courtesy of Getty Images.

Mary-Kate and Ashley Olsen at the CFDA Fashion Awards in New York, New York, June 2007. Photo by Getty Images. Photo courtesy of Getty Images.

Mary-Kate and Ashley Olsen, both in Diane Von Furstenberg, at the Metropolitan Museum of Art Costume Institute Gala for “Superheros: Fashion and Fantasy” in New York, New York, May 2008. Photo courtesy of Getty Images.

Mary-Kate, in Lanvin, and Ashley Olsen, in Christian Lacroix, at the Elle Style Awards in London, England, February 2010. Photo courtesy of Getty Images.

Mary-Kate and Ashley Olsen at the Metropolitan Opera premiere in New York, New York, March 2011. Photo courtesy of Getty Images.

Mary-Kate and Ashley Olsen at the Metropolitan Museum of Art Costume Institute Gala for “Charles James: Beyond Fashion” in New York, New York, May 2014. Photo by Getty Images. Photo courtesy of Getty Images.

Mary-Kate and Ashley Olsen in The Row at the “Manus x Machina: Fashion in an Age of Technology” Costume Institute Exhibition Gala in New York, New York, May 2016. Photo courtesy of Getty Images.

Mary-Kate and Ashley Olsen with Elizabeth Olsen, all in The Row, at the CFDA Fashion Awards in New York, New York, June 2016. Photo courtesy of Getty Images.

Mary-Kate Olsen and Ashley Olsen arrive at “Rei Kawakubo/Comme des Garcons: Art Of The In-Between” Costume Institute Gala at The Metropolitan Museum on May 1, 2017 in New York City. Photo courtesy of Getty Images.

Sean Zanni

Ashley Olsen and Mary-Kate Olsen attend the Studio in a School 40th Anniversary Gala at Seagram Building Plaza on May 3, 2017 in New York City. Photo courtesy of Getty Images.

Patrick McMullan

Mary-Kate Olsen and Ashley Olsen attend the Heavenly Bodies: Fashion & The Catholic Imagination Costume Institute Gala at The Metropolitan Museum of Art on May 7, 2018 in New York City. Photo courtesy of Getty Images.

Jamie McCarthy

Ashley Olsen and Mary-Kate attend WSJ Magazine 2018 Innovator Awards Sponsored By Harry Winston, FlexJet & Barneys New York at MOMA on November 7, 2018 in New York City. Photo courtesy of Getty Images.

Bennett Raglin

Mary-Kate Olsen and Ashley Olsen attend The 2019 Met Gala Celebrating Camp: Notes on Fashion at Metropolitan Museum of Art on May 06, 2019 in New York City. Photo courtesy of Getty Images.

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Related: Ashley Olsen and Mary-Kate Olsen on Their Hand-Selected Curation of Vintage Jewelry for The Row

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