Face Down at the Guggenheim

Pinocchio is the bestseller at the museum’s story driven exhibition.


While Maurizio Cattelan renounced art making in 2011, his work is experiencing a feverish revival thanks to his very Instagram-able installation at the Guggenheim Museum. Part of the Storylines exhibition, Cattelan’s drowning Pinocchio in the museum’s iconic rotunda has provoked an unparalleled outpouring on social media—beating out Ivan Navarro’s photogenic neon shopping cart. Here, are our favorite amateur shots.