Stylist Monica Rose has made a career out of helping celebrities like the Kardashians and Jenners, Crissy Teigen, and Gigi Hadid look and feel like themselves. So it’s no surprise that she’s a professional when it comes to Coachella, too. Her clients this year included Kaia Gerber and Chanel Iman, both of whom stole the show, but each in their own ways.
“When styling clients for Coachella, it’s about tapping into their personalities and what they’re into,” said Rose on Friday morning at Reebok Classics’ Coachella event. It’s not: You’re going to be boho, you’re going to wear fringe and a flower crown.”
Rose’s mantra is all about keeping it simple, which is not something you normally hear regarding the three-day festival in the desert.
“I always want to do the opposite of what people think Coachella is,” she added. “People are so in their heads about what they’re going to wear, but just be true to yourself. What is it that you feel comfortable in? What do you like? It’s all about your individual style and what story you want to tell. Don’t think about it too much. Sometimes less is more. Coachella is only three days, guys!”
If you’re going to Coachella this weekend or next year for Beyoncé, take notes.
Coachella 2017: Ranking Celebrities’ Festival Looks, From Least Coachella to Most Coachella
Coachella: One shoulder is exposed; a choker. Not Coachella: Essentially everything else. This look is far too formal for the laid back nature of the fest.
Coachella: Easy sundress; hoop earrings. Not Coachella: This ladylike dress reads more church than crowd-surfing. Plus, imagine how dirty it’ll get.
Coachella: Relaxed denim; hoop earrings; anklet. Not Coachella: This ensemble is rooted in understated simplicity, which is not very typical of festival fashion.
Coachella: Tinted glasses, abs. Not Coachella: The singer looks ready to workout, not rage to Lorde.
Coachella: Neon hair; ankle boots. Not Coachella: By normal standards, this is Coachella acceptable; but this is Kylie Jenner we’re talking about. We expect more.
Coachella: Sneakers; fanny pack; hoop earrings. Not Coachella: There is a case to be made for uniform dressing, but this baggy jumpsuit is another story.
Coachella: Baggy t-shirt; floral prints. Not Coachella: The florals read more tropical than festival, and those knee-high boots are not exactly the most practical footwear.
Coachella: A bra as a top; neon sunglasses. Not Coachella: Fur; skinny jeans; heels.
Coachella: Off-the-shoulder; cross-body bag; fashion-y sandals. Not Coachella: It all seems a bit too put together for Coachella.
Coachella: Off-the-shoulder; jorts; sneakers. Not Coachella: Again, this look is a bit subdued for a Jenner at Cochella.
Coachella: Sunglasses; white crochet; ankle boots. Not Coachella: Roberts could have worn this look anywhere in LA.
Coachella: Bright color; slip dress; sunglasses; embellishments. Not Coachella: Heels; leather.
Coachella: Maxi-dress; floppy hat; chain belt. Not Coachella: Like Bosworth, this look is just slightly too put together. But only slightly.
Coachella: Novelty sunglasses; jorts; pink hair. Not Coachella: Not suitable for sitting in the grass.
Coachella: Choker; fringe; gladiator sandals. Not Coachella: Camouflage print miniskirt.
Coachella: Tank tops; jorts; sneakers; fanny pack; bandanas. Not Coachella: This is the quintessential Coachella uniform for the non-famous; give the Riverdale stars one more year and they’ll be back with some fringe and floral accessories.
Coachella: Fringe; white crochet; off-the-shoulder. Not Coachella: It’s not all that practical, but then again the model is likely only in VIP tents and not lounging on the grass.
Coachella: Romper; off-the-shoulder; floppy hat; pigtails; sunglasses; chokers; ankle boots. Not Coachella: Seems almost a bit too formulaic, no?
Coachella: Flannel; overall shorts; chainmail; face paint. Not Coachella: Knee-high boots.
Coachella: Top knot; tinted glasses; bodychain; sneakers; jorts; extraneous belt; fringe. Not Coachella: The look is very, very color coordinated.
Coachella: Floppy hat; novelty sunglasses; maxi skirt; off-the shoulder; crop top; sneakers. Not Coachella: A choker would have really put this outfit over the edge.
Coachella: Double top knots; hair glitter; bikini as shirt; floral print; loose pants; sneakers; tinted glasses; Nylon backdrop. Not Coachella: Nothing. Congratulations, Delilah Belle, you are the most Coachella celebrity of Coachella 2017.
For how many years have you been doing Coachella?
Maybe four or five?
How do you help your clients go from day to night? It goes from 100-degrees to pretty cold.
Definitely a jacket. Or a thick fabric. I send them with outfit change options.
What should you never wear to Coachella?
At W we’re very conflicted about jorts. What are your opinions on them?
I’m all about denim shorts. They’re kind of a Coachella must.
Do you have go-to vintage stores in L.A. where you pull clothes for Coachella?
I love What Goes Around Comes Around; Recess on La Brea; Jet Rag has a really cool vintage section; and I love the swap meets like Rose Bowl and every Sunday at Fairfax.
Would you ever wear a fanny pack?
Yes! Of course! Fanny packs, backpacks, and cross body bags are all great for Coachella because you’re running around and dancing. You’re having fun and don’t want to worry about carrying a purse. Fanny packs are a must. The vintage Prada ones are coming back.
Preferred Coachella footwear?
Honestly, Reebok’s classic leathers are so comfortable. They’re Gigi’s favorite and I also love a good white sneaker. I don’t want to wear sandals because of the dirt, so I wear comfortable sneakers or combat boots. Beat-in some Doc Martens. Just don’t wear heels.
What about platforms?
You never want to wear anything high. You’re in the desert, so there’s rocks and grass; there’s no flat ground.
Can a crop top ever be too cropped at Coachella?
Absolutely not; the shorter the better. It depends if you want to show some under-boob or a cool bra underneath.
Coachella Style: 12 Fashion Lessons to Learn from the Music Festival
Take a page out of model Constance Jablonski’s style guide and wear a printed shirt dress with casual sneakers this summer.
Coordinating denim with your friends is always a good idea. No matter the occasion.
This bright, sunny ensemble–complete with comfortable footwear–belongs on the streets of New York.
Model Georgia Fowler offered a fresh take on festival dressing by pairing a chic blouse with a sculptural earring and denim shorts. Everyone could learn a thing or two.
A printed blouse and high waisted jeans makes for a cool weekend ensemble.
At Coachella, streetwear looks prevailed. But there’s no reason the trend can’t dominate outside of the festival, as well.
A pop of bold color, a classic white t-shirt, and a chic Gucci belt looks chic and pulled-together in the desert or in the city.
This safari-meets-sunbathing look is perfect for a beachy getaway.
A Coachella-approved crop top makes for an easy early-summer look when paired with a printed wide-leg pant.
You can’t go wrong with a Chanel bag and newsboy cap.
Pair a white skirt with a breezy button-down blouse and minimalist sunglasses for a day in Formentera this summer.
When paired with heavy boots, a long lace dress is a cool option for the desert, upstate New York, or the English countryside.
What are your favorite Coachella accessories?
Scarves, statement necklaces, hats, and belts.
Do you wear jewelry ever?
I wore bracelets one year and I lost them all. They were really cool vintage ones and I was really upset, so I just don’t do rings or bracelets because you’re on the go constantly and it doesn’t work.
Where do you get your hats?
I do a lot of vintage hat shopping, but Stetson and Brookstone have some really good ones.
Swimwear as clothing, yes or no?
Yes! Absolutely. It’s so okay.
What swimwear brands do you love right now?
Norma Kamali and Eres.
What are some outfit mistakes you’ve made in past years?
Maybe bootcut jeans or flare jeans that I would just never wear now. I’m also personally not into ruffles.
Coachella 2017: Crop Tops, Florals and the Best Street Style From the Ancestral Homeland of Festival Fashion
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