Cara Delevingne wearing a Mr. and Mrs. Fur parka in New York on March 2, 2015.

Cara Delevingne wearing a Mr. and Mrs. Fur parka in New York on March 2, 2015.

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Geraldina Bassani Antivari is obsessed with fur. And the color pink. Fortunately, as the creative director of Mr. & Mrs. Italy, an Italian fashion label that has earned a cult following for it's colorful, fur-lined parkas, she frequently gets to work with both. "I love the way that the Mr & Mrs Italy parkas evolved from being something very classic, to something very unusual," she says. “Pops of brightly-colored fur in the hood and lining elevate a traditional army parka, and allows you to feel cool and stylish, while also keeping warm.”

London It girls like Kate Moss and Cara Delevingne, as well as pop stars like Rihanna, have been turning to the fur-centric brand for years, and now New Yorkers can do the same, thanks to Mr. & Mrs. Italy's new outpost on Madison Avenue. Here, everything you need to know about the new store.

Tribes
Women of all ages, from fashion addicts, to discreet fur wearers, to women loving the sporty-chic look.

Fans of the brand
London girls Kate Moss, Cara Delevingne, and Georgia May Jagger; as well as Rihanna, model Zuzanna Bijoch, and blogger Chiara Ferragni.

Mr & Mrs Italy on Madison Avenue

Phil Nee

The Mix
The brand’s offerings range from fur-lined parkas and bomber jackets to t-shirts and standalone fur collars. The Madison Avenue store also offers three parka styles that are exclusive to that location, including one with a black shell, and a natural, darker-colored fur lining.

Best Sellers
Parkas and bombers, duh.

Piece de Resistance
For the store, the white Petite Friture Vertigo Pendant Lamp; from the collection, the greenland fox midi parka, in blue and white.

Mr & Mrs Italy on Madison Avenue

Phil Nee

Price
The brand’s signature patchwork tees start at $350, while parkas range from $2,500 to $8,000.

For those who prefer to shop from homeShop online at mmi.it

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