FASHION

The Mane Event

Style blogger and beauty entrepreneur Negin Mirsalehi gets laced up.


Photographer: Sophie Van Der Perre Stylist: Verity Parker

Negin Mirsalehi has racked up more than 2.4 million Instagram followers, posting dreamy #OOTD images of her daily ensembles, blogging about style on her eponymous site, and collaborating with brands like Tod’s. But she recently began to notice her fans were not interested in only clothes. “A lot of comments were about my hair,” says the 26-year-old Amsterdam native, who is of Persian descent. She says she gets her lustrous locks from a homemade conditioning treatment her mom makes with honey and has now created her own honey-infused hair oil, Gisou—Persian for “a golden hair lock”—available online at Gisou.com this fall. (The honey comes from Mirsalehi’s own hives, which her beekeeping dad helped her establish.) The experience has offered an occasionally comical counterpoint to her fashion life. “Just before the Cannes Film Festival, I was stung on my finger, and it got swollen,” Mirsalehi recalls. “I thought, How am I going to make this work?”

Photos: The Mane Event

Burberry dress, $4,095, burberry.com; Annina Vogel hoop earrings, $1,100–$4,000, Bergdorf Goodman, New York, 212.753.7300; Vaubel Designs ring, $965, Roux Roux Gallery, Brooklyn, New York, 718.875.4858; Rochas sandals, $815, rochas.com. Marc by Marc Jacobs top, $398, Marc by Marc Jacobs, New York, 212.924.0026; Alexander Wang jeans, $275, alexanderwang.com; Tom Ford belt, $490, similar styles at Tom Ford, 888.TOM.FORD; Chloé bag, $1,750, Bloomingdale’s, 800.777.0000; David Yurman bangles, $1,750 each, davidyurman.com; Louis Vuitton shoes, price upon request, louisvuitton.com.

Photographer: Sophie Van Der Perre Stylist: Verity Parker

No. 21 skirt, $545, intermixonline.com.

Alexa Chung for AG romper, $345, Saks Fifth Avenue, 877.551.SAKS.

Some of her dad’s 70 beehives. Courtesy of subject.

Marc by Marc Jacobs top, $398, Marc by Marc Jacobs, New York, 212.924.0026; Alexander Wang jeans, $275, alexanderwang.com; Tom Ford belt, $490, similar styles at Tom Ford, 888.TOM.FORD; Chloé bag, $1,750, Bloomingdale’s, 800.777.0000; David Yurman bangles, $1,750 each, davidyurman.com; Louis Vuitton shoes, price upon request, louisvuitton.com.

Photographer: Sophie Van Der Perre Stylist: Verity Parker

SUEL diamond necklace, $6,190, Jeffrey New York, New York, 212.206.1272.

Christopher Kane dress, $1,295, Saks Fifth Avenue, 877.551.SAKS.

Chloé pants, $1,495, Neiman Marcus, 888.888.4757; Dior bag, $4,800, 800.929.DIOR; Stella McCartney shoes, $935, Saks Fifth Avenue, 877.551.SAKS.

Photographer: Sophie Van Der Perre Stylist: Verity Parker

A photo from a recent trip to Tuscany. Courtesy of subject.

Sonia Rykiel bag, $1,490, Bloomingdale’s, New York, 212.705.2376.

Jill Stuart top, $426, jillstuart.com.

Mirsalehi, with the hives in her father’s bee garden. Courtesy of subject.

Marc Jacobs blouse, $1,400, marcjacobs.com; Chloé pants, $1,495, Neiman Marcus, 888.888.4757; antique necklace, circa 1900, from Doyle & Doyle, New York, $750, doyledoyle.com; Stella McCartney belt, $400, The Webster, Miami Beach, Florida, 305.674.7899; Stella McCartney shoes, $935, Saks Fifth Avenue, 877.551.SAKS; Dior bag, $4,800, 800.929.DIOR.

Photographer: Sophie Van Der Perre Stylist: Verity Parker

Jade Trau gold and diamond rings, $1,760 each, jadetrau.com.

Marc by Marc Jacobs sandals, $398, Marc by Marc Jacobs, New York, 212.924.0026.

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Hair and Makeup by Ellen Romeijn at House of Orange; Photography assistant: Bimala Naysmith; fashion assistant: Mark Stadman; special thanks to Archipelago Amsterdam and Droomfabriek