OSCARS 2017

Oscars 2017: Rooney Mara, Emma Roberts, and More Wore Sustainable Gowns on the Red Carpet

At the Vanity Fair Oscar Party, actress Rooney Mara wore a dress made of recycled polyester–a far cry from her typical couture gowns–made by H&M.


John Shearer

Since her breakout role in The Girl With The Dragon Tattoo, Rooney Mara has quickly made a name for herself as a fashion darling, quickly defining a red carpet niche in dark, gothic-meets-romantic dresses, often by outgoing Givenchy designer Riccardo Tisci.

At Sunday night evening’s Vanity Fair-hosted Oscar Party, however, Mara was completely unrecognizable, sartorially speaking. Not only was she wearing a lighter hue than usual, but it was also not a major, Paris house-designed gown. Rather, it was H&M–and for good reason. Designed exclusively for the actress, the pleated off-white gown designed by H&M Conscious was made of a georgette crafted from recycled polyester.

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Mara was not the only one making a sustainable fashion statement at the Academy Awards, however. Emma Roberts partnered with Red Carpet Green Dress, the fashion campaign founded by Suzy Amis Cameron, which challenges designers worldwide to create a red carpet worthy dress made of environmentally and socially responsible fabrics, on her gown for the ceremony: a Giorgio Armani gown from his very first Privé collection. Originally debuted in Paris in January 2005, the gown is embroidered with cream crystals and white jet beads and features a a two-tiered skirt and plunging neckline made of jet and black crystal teardrops. Speaking to Ryan Seacrest on the red carpet, Roberts noted she’s always had a special affection for vintage gowns, and even inadvertently selected aunt Julia Roberts’s famous black and white archival Valentino gown for the 2001 Academy Awards, or, as Roberts then referred to it,, “the skunk gown.”

Also participating in the Red Carpet Green Dress challenge this year was Lion actress Priyanka Bose, wearing a custom Vivienne Westwood dress, crafted from fabrics used in past collections, as well as leftover sequins and reclaimed Swarovski crystals.

On the more unexpected end of sustainable fashion was Olivia Culpo in a custom Marchesa gown made of… beer glasses. In partnership with Stella Artois and Water.org, designers Georgina Chapman and Keren Craig created the piece using one-of-a-kind glass beads from Stella Artois’s Limited-Edition Chalices in support of their “Buy A Lady A Drink” campaign, which helps to provide clean water for people in the developing world.

Photo by Getty Images.

The environmentally friendly looks come just a week after Emma Watson launched her fashion-centric Instagram account @the_press_tour, which highlights all of the sustainable pieces she is wearing during the promo tour of Beauty and the Beast. In each caption, Watson explains how her red carpet looks came to be–consciously, of course. For her Emilia Wickstead off-the-shoulder gown, worn to a special screening of the film in London, Watson wrote: “The gown is made from end-of-line fabric sourced from a family-run, London business specializing in couture fabrics, and produced in Italy. These unwanted fabric pieces have been given a new lease of life; often irregular quantities of surplus or end-of-line fabrics cannot be sold and are destroyed. This piece was created in Emilia Wickstead’s London atelier, by an all-female team.”

You can take the girl out of Hogwarts…

Oscars 2017: See What Everyone Wore On The Red Carpet

Ruth Negga in Valentino and Irene Neuwirth jewels attends the 89th Annual Academy Awards at Hollywood & Highland Center on February 26, 2017 in Hollywood, California.

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Jessica Biel in KaufmanFranco attends the 89th Annual Academy Awards at Hollywood & Highland Center on February 26, 2017 in Hollywood, California.

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Ava DuVernay in custom Ashi Studio attends the 89th Annual Academy Awards at Hollywood & Highland Center on February 26, 2017 in Hollywood, California.

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Emma Roberts in Armani Prive attends the 89th Annual Academy Awards at Hollywood & Highland Center on February 26, 2017 in Hollywood, California.

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Kirsten Dunst in Dior Haute Couture attends the 89th Annual Academy Awards at Hollywood & Highland Center on February 26, 2017 in Hollywood, California.

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Chrissy Teigen in Zuhair Murad attends the 89th Annual Academy Awards at Hollywood & Highland Center on February 26, 2017 in Hollywood, California.

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Karlie Kloss in Stella McCartney attends the 89th Annual Academy Awards at Hollywood & Highland Center on February 26, 2017 in Hollywood, California.

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Taraji P. Henson in Alberta Feretti attends the 89th Annual Academy Awards at Hollywood & Highland Center on February 26, 2017 in Hollywood, California.

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Felicity Jones in Dior attends the 89th Annual Academy Awards at Hollywood & Highland Center on February 26, 2017 in Hollywood, California.

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Sofia Carson in Monique Lhuillier attends the 89th Annual Academy Awards at Hollywood & Highland Center on February 26, 2017 in Hollywood, California.

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Isabelle Huppert in Armani Prive attends the 89th Annual Academy Awards at Hollywood & Highland Center on February 26, 2017 in Hollywood, California.

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Hailee Steinfeld in Ralph & Russo Couture attends the 89th Annual Academy Awards at Hollywood & Highland Center on February 26, 2017 in Hollywood, California.

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Andrew Garfield in Tom Ford attends the 89th Annual Academy Awards at Hollywood & Highland Center on February 26, 2017 in Hollywood, California.

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John Legend in Gucci attends the 89th Annual Academy Awards at Hollywood & Highland Center on February 26, 2017 in Hollywood, California.

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Teresa Palmer attends the 89th Annual Academy Awards at Hollywood & Highland Center on February 26, 2017 in Hollywood, California.

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Pharrell Williams in Chanel attends the 89th Annual Academy Awards at Hollywood & Highland Center on February 26, 2017 in Hollywood, California.

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Cynthia Erivo attends the 89th Annual Academy Awards at Hollywood & Highland Center on February 26, 2017 in Hollywood, California.

Kevork Djansezian

Leslie Mann in Zac Posen attends the 89th Annual Academy Awards at Hollywood & Highland Center on February 26, 2017 in Hollywood, California.

Kevin Mazur

Olivia Culpo in Marchesa attends the 89th Annual Academy Awards at Hollywood & Highland Center on February 26, 2017 in Hollywood, California.

Kevin Mazur

Riz Ahmed attends the 89th Annual Academy Awards at Hollywood & Highland Center on February 26, 2017 in Hollywood, California.

Kevork Djansezian

Octavia Spencer in Marchesa attends the 89th Annual Academy Awards at Hollywood & Highland Center on February 26, 2017 in Hollywood, California.

Kevin Mazur

Ginnifer Goodwin attends the 89th Annual Academy Awards at Hollywood & Highland Center on February 26, 2017 in Hollywood, California.

Kevin Mazur

Terrence Howard in La Perla attends the 89th Annual Academy Awards at Hollywood & Highland Center on February 26, 2017 in Hollywood, California.

Kevin Mazur

David Oyelowo in Dolce & Gabbana attends the 89th Annual Academy Awards at Hollywood & Highland Center on February 26, 2017 in Hollywood, California.

Kevin Mazur

Justin Timberlake in Tom Ford attends the 89th Annual Academy Awards at Hollywood & Highland Center on February 26, 2017 in Hollywood, California.

Kevin Mazur

Mahershala Ali attends the 89th Annual Academy Awards at Hollywood & Highland Center on February 26, 2017 in Hollywood, California.

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Dev Patel in Burberry attends the 89th Annual Academy Awards at Hollywood & Highland Center on February 26, 2017 in Hollywood, California.

Kevin Mazur

Janelle Monae in Elie Saab Couture attends the 89th Annual Academy Awards at Hollywood & Highland Center on February 26, 2017 in Hollywood, California.

Kevin Mazur

Casey Affleck attends the 89th Annual Academy Awards at Hollywood & Highland Center on February 26, 2017 in Hollywood, California.

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Michelle Williams in Louis Vuitton attends the 89th Annual Academy Awards at Hollywood & Highland Center on February 26, 2017 in Hollywood, California.

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