Inside the Rue Saint Honoré Store That Encourages Parisians To Wear More Color

Most Parisians may come across a 55 Croisette while vacationing in Cannes or Saint-Tropez. The shop's first two locations cater to the jet-set and their south of France needs--a chic gown for a gala, a little dress for a yacht party. The new Croisette 55, which just opened on Fauberg Saint Honoré late last year, decided to stay true to their South of France roots. The shop spans two floors, and offers both men's and women's. Notably, even in the midst of a cold and rainy Paris winter, there are still colorful pieces in the store's windows --which is on purpose.

While the city's chicest inhabitants are known for sticking to a mostly gray and black color palatte--the peacocks of Paris Fashion Week non-withstanding--the store offers bright, cheerful pieces from the likes of Alexander McQueen, Balmain, Givenchy, Mugler, and David Koma. Accessory offerings include laser-cut Alaia bags, lace-up Gianvito Rossi heels, and cool, Stella McCartney flatforms--all the makings for a fully comprehensive, chic wardrobe.

Inside 55 Croisette's Paris shop.

TribesLocals and tourists alike wandering through designer shops on Saint Honoré, including Colette, Balenciaga, and Givenchy; the Parisian in search of something that is not minimal or black; and the occasional model from Russia who know the brand from Saint-Tropez.

Fans of the StoreNatallia Yakimchyk, the Russian It-girl and designer of swimwear brand NatayaKim, who boasts over 350k followers on Instagram.

The MixCool and edgy pieces from Faith Connexion, No. 21, and newcomer Magda Butrym.

Best SellersAadnevik, a brand known for their chic, little dresses.

Price PointBlouses and separates, around $300, with leather jackets and evening-wear pieces considerably more.

Pièce De RésistanceThe changing rooms: two roomy, spaces done in a rich emerald green, each with beautiful mirrors and enough space for you, a friend, and a whole rack of clothes to try on.

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