Massimo Giorgetti’s Pucci Project


Photo courtesy of the brand.

Massimo Giorgetti’s first full collection as Creative Director of Emilio Pucci will be presented in Milan in September, but he hasn’t wasted time since his appointment in April. At Pitti Uomo, the men’s wear trade fair in Florence, he showed the “Pilot Episode,” his first cruise collection for the Italian fashion house, in the old stable in Florence’s Boboli gardens. In a departure from sexy, glam style of his predecessor Peter Dundas, Giorgetti’s collection offered a quirkier, more intellectual mix of print, pattern and embellishment, echoing the pops of color and pattern he has brought to MSGM since 2008. Swirling bias stripe skirts, cartoon portrait prints and intricately patterned lace layers in a mix of bright colors, black and white, and flesh tones looked delightfully refreshing on the runway, but the highlights of the collection were a silky multicolored fringe coat over wide, paper bag waist pants, single-sleeve men’s shirts, silk check pants, bright stripe shoes and bags in macramé. It bodes well for Pucci’s dedicated clientele.