Playboy Marfa

Playmate of the year Raquel Pomplun, Neville Wakefield, Richard Phillips, Landis Smithers, Alison Waite

What: A dinner unveiling Playboy Marfa, a collaboration between artist Richard Phillips and Playboy.

When: Wednesday, June 19.

Where: At the Standard Hotel's Highline Room.

Who: Richard Phillips, Josephine Meckseper, Kyle DeWoody, Annabelle Dexter-Jones, Jen Brill, Clarissa Dalrymple, Sarah Morris, Neville Wakefield, Ryan McGinness, Marco Brambilla, Patrick Ervell, Johan Lindeberg, and not one but two Playmates, in all their bunny glory. Alas, no sign of Hef.

Why: Under the creative direction of Neville Wakefield, the uber curator luring high-caliber artists to revive a brand that perhaps peaked in the '70s, Phillips installed his first sculpture in 18 years--a blacked-out 1972 Dodge Charger tilted at a racetrack angle--alongside the road in Marfa, TX. "It's already provoked the art establishment in Marfa, even though it wasn't intentional," said Playboy CEO Scott Flanders. "Playboy doesn't have to do much more than show up to be provocative."