Who: Last night, Prabal Gurung was in good company as he celebrated the launch of his collection for Target; actress Olivia Thirlby (the face of the campaign), and starlets Carey Mulligan, Elizabeth Olsen, and Rashida Jones all came to show their support—and shop.

What: The party was literally a circus—in the best possible way—with a carousel, food trucks, a cotton candy machine, and seemingly endless pots of flowers, which brought a touch of spring to a bitter cold winter night. Revelers braved the line at the pop-up shop before being serenaded by R&B star, Ne-Yo.

Where: Pier 57

When: Wednesday, February 6th.

Why: "The whole experience of collaborating with Prabal was amazing," said Thirlby, who brought his designs to life in a short film for the Target collection. "There's nothing I'd rather wear on the red carpet," she said, showing off the black and floral print frock she was wearing from the collection.

Photos: Neil Rasmus/BFAnyc.com