Start ‘Em Young

W‘s beauty editor tests out three preventative antiaging products.

Shiseido Ibuki Eye

Though everyone knows that prevention is the best medicine for wrinkles and dark spots, marketing antiaging products to crow’s-feet-free 20-somethings has never been an easy task. Recently, however, a bunch of skincare companies have risen to the challenge. Since Katie Becker, W’s beauty editor, is still a few years shy of her 30th, I asked her to test their offerings. Her favorites: Shiseido Ibuki Eye Correcting Cream, with tightening botanicals and a luminizing powder to brighten dark circles pre-concealer; Sisley Sisleyouth, formulated to energize and protect young skin’s stem cells while moisturizing without causing breakouts; and SK-II Essential Power Essence, a serum for women under 35 that contains artichoke extract to minimize pores. Whether she’ll stick with them is anyone’s guess. Kids these days…