Posh Tots

Purple Dragon, a new members-­only club for children and their parents in south London, is a 10,500-square-foot complex boasting Marcel Wanders light fixtures, Arne Jacobsen chairs, an organic restaurant and a nail salon. Its founder, Sharai Meyers—Roland Mouret’s former backer—says that the sleek decor is meant to appeal to its design-conscious young members as much as to their parents. “A lot of children’s environments can be very bright and color­ful, but many children in London grow up in sophisticated environments, so that’s reflected here,” says Meyers. The cost of a full membership—around $4,200 a year—includes classes for newborns through 12-year-olds in subjects ranging from Mandarin nursery rhymes to fashion styling and debate.