The Sea Cure

W’s beauty director discovers the calming effects of seaweed.

Seaweed Bath Company

After years of suffering from eczema and psoriasis, Adam Grossman discovered that seaweed quelled his skin issues. Now, I too am a believer, after finding his line, The Seaweed Bath Company, at Whole Foods. The bath powder makes my skin feel super soft, but even more appealing is its Eucalyptus & Peppermint scent, which has a strong Vicks VapoRub-esque vibe.