Shinola Sets Up Shop

The Detroit-based brand arrives in New York City.


Detroit may have filed for bankruptcy, but it is repping hard on Franklin Street. That’s where Shinola, the year-old Motor City-based company that’s quickly gaining a name for its impeccably crafted, American-made watches, bikes, and leather goods, has opened its New York flagship. Housed in a former church, the space has undeniable history—however, sleek materials and a natural palette give it a modern feel. For a brand named after a mid-century shoe polish, it’s a fitting environment. And filling it is an eclectic array of goods, categorized by color. Aside from Shinola’s wares, it presently includes art books, Filson bags, Common Projects shoes, Steven Alan shirts, Detroit denim, vintage Rolexes, Hickoree’s picnic blankets, and chic leather-wrapped bike locks done in collaboration with Map of Days. If that’s not enough to keep you lingering, a new outpost of Bond Street’s Smile café, housed up front, might just do the trick.

Shinola, 177 Franklin Street, New York;