Alicia Vikander

Alicia Vikander in "Best Performances," photographed by Peter Lindbergh, styled by Edward Enninful; W magazine, February 2016.

Red band trailers are common place for R-rated comedies and action flicks, but rare in the world of period romances. Tulip Fever is now one of the few to earn the label.

The Weinstein Company-distributed film released a standard trailer months ago that didn't get much attention. Then word broke last week that the Fox network had refused to run a new 30-second ad on the grounds that it was just "too sexy." Now, ahead of its release on Labor Day weekend, Weinstein Co. has shared the new NSFW trailer that is, quite simply, something you might expect to see on late night Cinemax.

The film's pedigree is impressive -- it stars stars three Oscar winners (in this case Alicia Vikander, Christoph Waltz, and Judi Dench) and was directed by Justin Chadwick, the man behind The Other Boleyn Girl and Mandela: Long Walk to Freedom. Meanwhile the celebrated playwright Tom Stoppard, whose other film work included Shakespeare in Love and Terry Gilliam's Brazil, wrote the script. The film also stars Dane DeHaan, Zach Galifianakis, Glee's Matthew Morrison (in a role which was reportedly offered to Harry Styles), and, of course, Cara Delevingne.

Tulip Fever's release date has been shifted several times. The film was originally supposed to come out last summer before moving to this winter, and was recently scheduled for September 1st. In the midst of summer, there's not much chance for traditional promotion (most late night show, per example, are in re-runs for the rest of the month). So, a racy trailer is certainly one way to drum up attention.

Watch the trailer here:

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