When the weather warms up in New York City come April, it's hard to find the urge to spend your time shopping, when the alternative activity includes lounging in a park with a solo cup filled with rose. That is, unless you are shopping at Ulla Johnson's brand new store on Bleecker Street, which itself feels like springtime in the park, four walls be damned. Tucked away on a quiet block of SoHo, the airy space is largely decorated in the welcoming hue of Millennial pink, including blooming cherry blossoms that decorate the store's walls and sit perched on various counters. It's an aesthetic that pairs perfectly with the designer's fashions: billowing, printed dresses that make for the ideal warm weather uniform. It's a look that has amassed the designer a dedicated following, included celebrities like Carolyn Murphy, Alexa Chung, and Rihanna. Here, a breakdown of why the designer's first New York store is soon to be a must-stop shop.
The designer worked with architect Elizabeth Roberts and interior designer Alexis Brown to create a space that emulates the feel of a 19th-century brownstone. The store-face is flanked by windows on three sides, with marble and raw travertine making up much of the interior. Additional details include wicker and Danish cord wrapped racks and furnishings crafted by local designers commissioned especially for the space, hand loomed roman shades made in Brooklyn, and vintage Scandinavian and Italian furnishings in brass, glass, mohair, and sheepskin.
A-List Fans of the Brand:
Pièce De Résistance:
Custom light fixtures by Lindsey Adelman, including a show-stopping piece towards the front of the store incorporating glass plates and a globe-like base.
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