Battle of the Trends: Vetements Versus Off-White

Rosie Huntington-Whiteley rocks Vetements jeans while January Jones prefers Off-White denim.

Joshua Woods

Re-worked denim is having a moment right now and no brands do it better than Vetements and Off-White.

The creative directors of both brands, Vetements’ Demna Gvasalia and Off-White’s Virgil Abloh (who are friends in real life), have a knack for taking classic silhouettes or themes and updating them for the modern woman. Take the Balenciaga beach bag,, which Gvasalia designed, for example. But with their Fall 2016 denim specifically, they both play with cuts and seams, Gvasalia chopping them up and putting them back together, Abloh zooming in on the details — elevating things like the zip fly.

“I’m defining a grey area between two things; not necessarily opposites,” he told W magazine back in March. “For example: street and high fashion; kitsch and credible; men and women.”

Abloh continued: “The modern girl doesn’t really work on convention,” he said. “Being feminine and empowered – there’s a change in the tide. It’s not typical or traditional.”

So, despite denim being a basic wardrobe staple, the Vetements and Off-White versions have cool girls like Rosie Huntington-Whiteley, Kylie Jenner, and even January Jones clamoring for a pair. The question is, which girl are you? Or are you both?

Watch W’s most popular videos here: