For fledgling filmmakers and cash-strapped entrepreneurs, Kickstarter has become a lifesaver. But, for whatever reason, the fundraising site hasn’t gained much traction in the art world. Victoria Rogers, 25, is out to change that. “Hopefully, one day, people will say, ‘Oh, Kickstarter? That’s the place where all the artists go!’ ” she exclaims. Since joining the company two years ago, the Yale art-history grad and former Whitney fellow has helped the Museum of Contemporary Art Detroit come up with the backing for a mural by Andrew Kuo and has worked with the Royal Academy of Arts, in London, to drum up close to $190,000 for an Ai Weiwei installation. The daughter of Desirée Rogers, the former White House social secretary and current CEO of Johnson Publishing, and John W. Rogers Jr., the founder of Ariel Investments, Victoria has long known her calling. In seventh grade, she started an after-school arts program on Chicago’s South Side; today, living in New York, she sits on the board of the public-art organization Creative Time. “I’m interested in how art can empower people. I want to further that cause.”
Photos: Victoria Rogers: Kickstarter’s Go-Getter
Rogers wears J.W. Anderson dress; Paco Rabanne shoes; her own bracelets (throughout).
Thakoon top. Courtesy of Gorman Studio, styled by Leigh Gill.
Lanvin shoes. Courtesy of Gorman Studio, styled by Leigh Gill.
Timo Weiland skirt. Courtesy of Gorman Studio, styled by Leigh Gill.
Marni sandals; Suno skirt.
Fendi dress. Fendi dress. Courtesy of Gorman Studio, styled by Leigh Gill.
Bottega Veneta bag; Charlotte Chesnais ring; Marni top.
Proenza Schouler bag. Courtesy of Gorman Studio, styled by Leigh Gill.
Rogers and her friend Amir Sharif, on a recent trip to India. Courtesy of Rogers.
Botanical Arrangement Limber, 2011, by Wangechi Mutu, a favorite artist. Courtesy of the artist/Gladstone Gallery.
FKA Twigs, a singer Rogers admires. Courtesy of Lorne Thomson/Redferns/Getty Images.
Annette Ferdinandsen earrings. Courtesy of Gorman Studio, styled by Leigh Gill.
Tamara Comolli rings. Courtesy of Gorman Studio, styled by Leigh Gill.
Rogers, in Jamaica, 1998. Courtesy of Rogers.
Cédric Charlier dress and skirt; Charlotte Chesnais earrings; Michael Kors Collection sandals.
Hair by Paul Warren for Amika at Art Department; Makeup by Yumi Lee at L’atelier NYC; photography assistant: Jon Ervin; fashion assistant: Nicholas Centofanti; special thanks to sixty hotels; FKA Twigs: Lorne Thomson/Redferns/Getty Images; Botanical Arrangement Limber: