On Tuesday morning, the day preceding IWD, a bronze statue of a young girl was erected directly in front of Wall Street's famous bronze bull. The statue shows the girl with her hands placed defiantly on her hips, staring at the bull, straight on.
State Street Global Advisors, the world's third-largest asset manager, is responsible for installing the statue, which accompanies the group's new campaign to put women on their boards. According to Business Insider, the advisory group notified 3,500 companies on Tuesday of their promise to vote against boards unless companies take measures to increase female members.
The statue is called "Fearless Girl," and the plaque affixed to it reads: "Know the power of women in leadership. SHE makes a difference." According to State Street's deputy global chief investment officer Lori Heinel, the new statue is a way of reopening conversation about traditional, male-oriented Wall Street conventions, Business Insider reports. "One of the most iconic images on Wall Street is the charging bull. So the idea of having a female sort of stand against the bull or stand up to the bull just struck us as a very clever but also creative and engaging way to make that statement," she said.
The statue is created by artist Kristen Visbal, who told The Wall Street Journal, "I see it as a piece that every woman can and should relate to. ... The bull is symbolic of every issue coming down the pike, that they can stand firm and hold their ground and deal with it."
"Fearless Girl" is not a permanent fixture, however. It is expected to remain there for about a month.
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