Vetements is worn everywhere the cool kids are: underground gallery openings in Milan, street style blogs in Tokyo, all night techno ragers in Berlin.
It's also now worn on your mom's favorite mid-morning chat show.
Whoopi Goldberg showed up to The View this morning rocking the edgy Paris brand's red "May The Bridges I Burn Light The Way" hoodie from the Fall 2016 ready-to-wear collection. It was such a key part of the collection that designer Demna Gvasalia actually opted to show it twice on the runway.
We're guessing the white "You Fuck'n Asshole" sweatshirt from the same collection was probably a little too much for Whoopi to wear on ABC daytime. Though, maybe the "Bridges" shirt is appropriate for a show noted for it's behind the stage – and often center stage – fighting and skirmishes.
Celebs wearing Vetements hoodies is nothing new. Except those celebs are usually the Justin Biebers, Kanye Wests and Jenner sisters of the world. Whoopi wearing the shirt brings Vetements to a whole other world, and the fashion internet predictably got a kick out of it.
Here's the same sweatshirt as it appeared on the runway.
Other regular View watchers, not quite fluent in of-the-moment, Post-Soviet Russia-informed, avant-garde fashion, were just trying to read what it said.
We should have seen Whoopi Goldberg indulging in the latest trends coming. She did seem to be at all the right shows during New York Fashion Week last week, somewhat surprisingly.
She lounged with Tavi Garrison at Thom Browne's surrealist pool party presentation, and sat front row at Hood By Air's PornHub-sponsored show. She popped by Gypsy Sport's presentation. She also walked in Opening Ceremony's runway show-cum-political pageant.
Whoopi Goldberg: Patron saint of edgy fashion. Who saw that coming?
So it's not surprising she's rocking Vetements. Besides, divorce some of the clothes from their runway styling, and they do take on a sort of chill mom vibe appropriate for Whoopi. They're oversized sweats, drapy pieces cut at odd angles, and "Little House on the Praire" informed dresses. There's definitely some Vetements items that could bring a bit of trendy pep to an Eileen Fisher-dominated wardrobe.
May the Bridges Whoopi burns light her way, and may more chill, The View-watching moms take her lead and wear a bit of Vetements.