You’ll Want to Follow Everyone In the New Adidas Campaign

Adidas Originals rounded up 15 rising social stars like Ralph Souffrant and Alexis Jae to be photographed by Petra Collins.

Petra Collins

Adidas is following in the footsteps of youth-savvy brands like Calvin Klein, who are turning to social media to cast campaign models. Its latest, titled “We the Future,” recruited over 15 emerging models, artists, and activists to pose for photographer Petra Collins. Names included Ralph Souffrant, whom W first spotted at Yeezy Season 3 and then again modeling for Gypsy Sport last season. Plus Simone “Slick Woods,” who made a splash at the CFDA Awards this year when she attended with Gypsy Sport designer Rio Uribe. Alexis Jae is also a rising fashion favorite for her bleach-blonde curly bangs — it’s hard to get any trendier than that. And then there’s Michael Bailey Gates, Alexandra Marzella, and Carlotta Kohl, who make up the young art world circle of the moment. We’re in the middle of a “chicken or the egg” moment where it’s hard to tell if someone is an Instagram stars first, model second, or simply a model with a great Instagram account. Either way, the creative kids of “We the Future” are ones to follow now before they hit the mainstream. See 15 of their profiles, below.

Simone “Slick Woods,” model

Alexis Jae, designer and stylist

Michael Bailey Gates, artist

Alexandra Marzella, artist

Ralph Souffrant, model

Lumia Nocito, photographer

Malachai Spivey, model

Braina Laviena, model and photographer

May Hong, model and illustrator

Gabby Richardson, artist, curator and activist

Jorge Wright, stylist

Carlotta Kohl, artist

Ebonee Davis, model, activist and writer

Gabriella Bechtel, dancer

Lucas Bin, artist