Deciding on a new fragrance has always been a deeply personal choice. There are, of course, several elements that come into play when selecting a scent you love. The nostalgia component when choosing certain notes factors in greatly—and we’ve all learned that fragrance usually needs an hour or two to settle onto your skin to properly smell the way it’s intended to, based on your personal body chemistry. If you’re thinking of changing up your scent in 2021, there’s never been a better time—perfume houses are coming out with fresh offerings at a rapid clip. Below, we’ve put together a handful of some of the chicest, newest fragrances to launch—from sultry and musky to fresh and floral—from some of the most renowned fashion and beauty brands.
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