Deciding on a new fragrance has always been a deeply personal choice. There are, of course, several elements that come into play when selecting a scent you love. The nostalgia component when choosing certain notes factors in greatly—and we’ve all learned that fragrance usually needs an hour or two to settle onto your skin to properly smell the way it’s intended to, based on your personal body chemistry. If you’re thinking of changing up your scent in the New Year, there’s never been a better time than these first few months of 2021. Below, we’ve put together a handful of some of the chicest, newest fragrances to launch—from sultry and musky to fresh and floral—from some of the most renowned fashion and beauty houses.