La Perla is the latest high-end designer to be added to Luxury Stores at Amazon, the invite-only, mobile shopping platform that was rolled out last month. They’re the first luxury lingerie brand to team up with Amazon on this venture, joining iconic labels such as Oscar De La Renta, Altuzarra, and Roland Mouret.
Luxury Stores marries the best of both modern luxury and modern convenience by allowing users to buy designer pieces directly from their phones. The “store within a store” concept means that Amazon provides the platform and tools, but the brands themselves control the inventory, merchandising, and content, allowing each designer to retain their own unique voice. One of the most innovative features Amazon has built for the platform is 360-degree viewing technology, so shoppers can see the clothing from every angle on different body types. Users also receive Prime perks like free, two-day shipping and easy (also free) returns. More designers are expected to join Luxury Stores in the months to come — and if you’re not already a member, you can request an invite here.
As for La Perla, the brand’s Luxury Stores offerings aren’t just limited to lingerie. You can also buy gorgeous loungewear from the Italian-founded brand: think glamorous robes, silk pajamas, and bodysuits that double as tops. Keep scrolling to see some of our favorite La Perla pieces that you can buy on Luxury Stores right now.