The first rule of music’s biggest night? The real party kicks off when the show lets out. Following the big awards show on February 1, W Magazine hosted 250 of the industry’s biggest musicians, artists, producers, and creatives at A-List hotspot Bar Marmont in West Hollywood to toast their accomplishments. Cocktails crafted with Grey Goose’s ultra high-end vodka Altius flowed all night, powering the party and making its own kind of music.
On the balmy LA night, 2026’s class of hit-makers were welcomed with passed trays of the brand’s signature cocktail “The Altini,” shaken or stirred up with a combination of Altius vodka, Alpine botanicals, and ice, served in a frosty glass. Daytime temps in tinseltown reached the eighties, but the exclusive Altius composition of French Alpine spring water and winter wheat transported guests to the snow-capped peaks of Europe. All night, the DJs kept the party pulsing in the booth, where nearby guests also enjoyed signature “Goose Bumps” — Grey Goose Altius shots chilled with bumps of caviar — striking a perfect chord to bring out the smooth, full-bodied quality of Altius.
According to the W staff on the ground, dancing continued into the wee hours of Monday morning. Talk about ending on a high note.
A-list hot spot Bar Marmont in West Hollywood, CA provided a chic environment for the evening’s toasts.
Bartenders slinged Altinis all night — the signature Altius cocktail crafted simply from Altius vodka, Alpine botanicals, and ice.
The finished product on display, with a twist.
Sleek Grey Goose Altius bottles lined the bar, perfectly complementing the classic yet lush venue.
