The holiday season comes along and sprinkles its shine on everything it touches, turning store windows into portals to the North Pole, adorning trees with twinkling lights, and lending nutmeg-flavored goodness to otherwise average cocktails. Nothing is immune—especially not the world of fashion, which embraces the holiday season with a special joy and fervor. Every year, the holidays are coupled with new campaign rollouts: flashy videos, advertising shots, product launches, and more that merge your favorite brands with the spirit of wintertime. Perhaps they’ll provide you with a touch of holiday cheer—or better yet, ignite some under-the-tree inspiration for the gifting bonanza to come. Now that the holiday campaigns have debuted, they won’t stop until the yule log burns out at the end of December. Keep checking back here often as we track the latest surprise stars and eye-catching images of the 2023 holiday season.
Only Blackpink’s Jennie could stand out in a campaign alongside adorable pooches that are doing everything in their power to steal the spotlight. In new images for Jacquemus’s “Guirlande” collection, the K-pop star shows off holiday-inspired clothing and accessories with the help of some furry friends.
In one image, Jennie models a shearling crop top and mini skirt set—a look that seems to have the approval of a black dachshund who jumps on to the performer’s frock for an embrace. Another shot features a golden retriever lending Jennie a hand with a quick blow dry on the living room floor. Each image is fun and whimsical—harkening back to the style of Kendall Jenner’s campaign for the same collection (which depicted the model skiing down a staircase). The addition of dogs in this iteration of the campaign, though, adds a bit more coziness to a collection filled with knits, tinsel, and holiday cheer.
The Spanish creative collective Bimba y Lola has tapped Caroline Polachek to star in its holiday campaign—with the “Bunny Is a Rider” musician playing an “atypical and intellectual dancing queen,” according to the brand, set against a holiday party that gives distinct ’80s prom night vibes.
With artist Petra Collins behind the lens, Polachek enters a hazy, tinsel-and-smoke-filled world—modeling Bimba y Lola’s latest release: the Hobo Pocket Bag. Dotted with Swarovski crystals, the handbags are available in a range of colorways including black (shown here), bone, moss, and pear green.
House ambassador Rosie Huntington-Whiteley and China brand ambassador Elaine Zhong are the stars of Tiffany & Co.’s holiday campaign, which shows off the brand’s iconic collections and high jewelry designs in a set of timeless images. Shot at Tiffany’s birthplace in New York City, a blue-lit Empire State Building stands in the back of one of Huntington-Whiteley’s shots, while in another, Zhong sits at a beautifully set table, ready for her own breakfast at Tiffany’s.
The models wear pared-down clothing—like a black, off-the-shoulder top and nude, long-sleeve dress—the better to show off pieces like the Tiffany T necklace or Elsa Peretti cuffs. Of course, the Schlumberger collection makes an appearance in the campaign as well, with the “the bird on the rock” motif on display in the form of a diamond-encrusted choker on Huntington-Whiteley’s neck.
Join Vivienne—Louis Vuitton’s little mascot shaped like the brand’s classic four-petaled motif—as she and her logo-covered bear companion, Teddy, explore the LV workshop. Santa may be nowhere in sight, but there’s still joy to be had as the Louis Vuitton workers prep for a season of giving. The best the brand has to offer is on full display in videos and images from this new holiday campaign—couture creations by Nicolas Ghesquière, leather goods in the form of trunks and bags, fragrance, and accessories for everyone on your list.
Models show off Louis Vuitton signatures in a white, snow-dusted room, with Vivienne and Teddy hiding in the background of almost every image. A Christmas tree of Louis Vuitton trunks provides a backdrop to display winter-white ready-to-wear and the continuously popular Capucines Bag, just a taste of what’s to offer for all the leather and luxury lovers out there.
“New elegance” is the theme of Givenchy’s holiday collection, building on solidified house codes but with an added, formal edge provided by creative director Matthew Williams. The women’s looks in the collection are inspired by Hubert de Givenchy’s ability to play with negative space and architectural cuts. A long, flowing draped satin jersey dress is interrupted by an insert displaying the brand’s 4G logo, while a red crepe gown features cutouts inspired by the Givenchy archives.
The idea of “quiet singularity” put forth by the brand continues with the collection’s outerwear—tailored, menswear-inspired pieces designed for women, and sculptural Mongolian shearling coats shown in black kalgan and nude. Accessories, too, are on display—the Antigona and Voyou bags rendered in festive metallics, and a crystal-covered version of the famed Shark Lock boots. Amelia Gray models the pieces with confidence, contorting her body to show off all angles of the clothing.
Jacquemus is getting into the gifting spirit this year by unveiling its first-ever holiday collection. Named “Guirlande,” a reference to tree garlands, the collection features ready-to-wear pieces and accessories for you and all those on your gifting list this year. To celebrate the collection, the French brand tapped Kendall Jenner as their campaign star, placing her in images by photographer Drew Vickers that find the model lounging at home, making the most of her everyday surroundings. She sits on a shearling chair in a white sweater—orange skis propping her feet up on the rug. In another photo, the model takes those skis on a trip down the slopes (read: stairs) wrapped in a rusted orange coat.
The Guirlande collection is dedicated to “winter fun,” explaining the stark whimsy of the campaign images. Made up of a seasonal-appropriate color scheme of pine green, deep red, silver, gold, and black, the collection features Jacquemus classics—like their Chiquito bag and Le Cardigan—with wintry twists. Shearling takes center stage in the form of skirts, jackets, bags, and hats, and the Jacquemus logo is as prevalent as always: across the backs of sweaters, on bars of soap, and even on a snowball maker. Jenner, meanwhile, remains in simpler designs in the campaign. In one shot, she wears nothing but underwear and a Santa hat while lying on a couch, a pair of shoes haphazardly thrown before her. That risqué picture is nothing, though, compared to another that finds her completely naked from the waist down, with not a thing to cover her up but Christmas lights doing the best job they possibly can.
The Queen of Christmas has returned once again. “All I Want For Christmas Is You” is making its way back to its rightful spot on the charts, and Mariah Carey is taking the winter season by storm. Now, she’s the face of Victoria’s Secret’s holiday campaign, showing off seasonally inspired pieces in images shot by Ethan James Green.
The singer sits with her Jack Russell Terriers in an embroidered red bra and robe in one shot while lounging in the snow in a Champagne-hued nightie in another. An image of Carey hitting what is undoubtedly a whistle note finds her in a satin corset top and a skirt with a high slit. Set upon a backdrop of red velvet curtains, it’s a campaign fit for a diva.
Not long after fronting the brand’s spring 2023 campaign, Kim Kardashian has returned as the face of Marc Jacobs resort 2023. This season is all about shine and texture, with campaign images from Tyrone Lebon that show the crystal embroidery details and metallics of the resort collection against a red, latex background.
Kardashian models the Marc Jacobs monogram in the form of oversized jeans and a white knit bodysuit—which she pairs with silver Kiki boots while lounging on a floor covered in rippling latex. The brand’s classic bags also receive a show-stopping upgrade, with the highly popular Tote Bag getting a crystal makeover, and the recently re-released Stam Bag rendered in a silver metallic to match the rest of the high-shine shoot.
Calvin Klein is ready to celebrate the holiday season—and they’ve tapped Hailey Bieber and Scream VI star Brandon Flynn to help get the party started. Dynamic images directed and photographed by James Brodribb show the two stars dancing and enjoying festivities in more modern takes on classic holiday dressing.
Bieber cozies up in an alpaca turtleneck and shows off many different slip dresses while Flynn keeps it classically Calvin in burgundy boxer shorts and black jeans. The collection is a celebration of refined fabrics and elegant silhouettes, sleek and minimal pieces that pull from a ’90s aesthetic. These are the kinds of clothes that will stay relevant for years to come, so you don’t have to look back at your 2023 holiday card and cringe with embarrassment at your outdated looks.
Burberry opted for a product-forward approach this holiday season, showing its Festive collection in a range of images shot by Roe Ethridge.
Ducks stand on a plush pillow emblazoned with the brand’s logo while a bag’s chain is reflected against a mirrored cube. Creative directed by Carina Frey and Stefanie Barth, the images play off the classic primary colors, exhibiting small leather goods, home products, and more giftable pieces in a quirky and eye-catching way.
Coachtopia, the Coach sub-brand with a mission to embrace a more circular fashion future, is taking a stand against overconsumption during the holiday season. In their new campaign, “A Wasty Holiday,” The Summer I Turned Pretty star Lola Tung teams up with a creature named Wasty as they turn waste into Coachtopia creations. The campaign is filled with Coachtopia products created from upcrafted, recycled, and recyclable materials. All the materials—from leather to knitwear—are made with repurposed leftovers from the production of previous Coach collections.
In a film coupled with the campaign, Wasty meets Tung, a girl concerned with the amount of waste produced during the holiday season. So, Wasty crafts Tung a gift from the waste it has collected, and the two pledge to “Have a Wasty Holiday.”
“I’m so excited to be able to bring Coachtopia’s origin story to life,” Tung said. “The character of Wasty speaks to my inner child, but also reminds us of the beautiful things we can create with waste when we think in a more circular way. The holidays are a cheerful and exciting time of the year, but I also think it’s important to be aware of our consumption and consider the ways we can all be more sustainable.”
For Miu Miu’s holiday 2024 campaign, house muse and frequent collaborator Emma Corrin was photographed by Zoë Ghertner in a slew of looks that have become signatures for Mrs. Prada’s Italian fashion house. Surrounded by the detritus of a diehard Miu Miu fan—tiny sunglasses, sparkling purses, an open suitcase filled with sheer looks—Corrin holds onto a range of “It” bags, including the Ivy and the Arcadie done in matelassé nappa leather.
The campaign also debuts Miu Miu’s collaboration with headphone brand Marshall, as well as Polaroid, for which the label created limited-edition camera straps.
“Miu Miu holiday occupies a home, a private space, open to infinite possibilities and interpretation,” a statement from the brand reads. “Incarnations of glamour and elegance past enrich and inform, always with the present and future in mind.”
Prada has created a personal, holiday playground in its 2023 holiday campaign, with images that beckon you into the comfort of a personal bubble—while simultaneously expanding your mind with a seemingly never-ending spacescape. In images shot by Willy Vanderperre, campaign stars Maya Hawke, Damson Idris, Louis Partridge, and Kim Tae-Ri are seen floating around in colorful orbs, hanging like ornaments on a tree.
They’re surrounded by nothingness—just deep space filled with glistening stars and a checked marble floor modeled after the historic 1913 Prada boutique in Milan’s Galleria Vittorio Emanuele II.
“Like imagining the contents of a gift ready to be unwrapped, here you anticipate a whole galaxy ready for exploration,” says the campaign’s press release. But in the images, the gifts are unwrapped and on full display. Hawke shows off Prada’s brand-new—yet already wildly popular—Arqué bag as well as an embellished satin mini pouch. Idris, meanwhile, looks dapper in a double-breasted suit, a nylon and brushed-leather shoulder bag tucked under his arm.
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