After a fashion month marked by an unprecedented wave of designer debuts, the resort and spring 2026 campaigns have landed, delivering a jolt of new energy as the world’s biggest houses unveil the visuals that will shape their next chapters. The aesthetic reset began early, with Jack McCollough and Lazaro Hernandez’s fresh-faced first teaser for Loewe, lensed by Talia Chetrit, introducing an intimate point of view. Sarah Burton’s sophomore “Portrait Series” followed, featuring legendary punk musician and artist Paul Simonon alongside longtime friend of the house, Rooney Mara, in a suite of striking, spare photos that spotlight personality over polish. At Celine, Michael Rider launched a full-on charm offensive with “Infinite Possibilities,” a joyful array of images and video celebrating the house’s Charms collection in a deliberately maximal, more-is-more spirit. Ahead, all of the must-see campaigns setting the tone for 2026.
Celine
Charms continue their complete takeover of the fashion world—and now, the customizable accessory is getting a starring role in a Celine campaign.
Celine
Originally presented on the runway, the Celine charms allow for a unique form of personal expression, with pieces to be worn however the owner desires—on bracelets or necklaces, as brooches, or dangling off a bag, of course.
Celine
There are infinite possibilities when it comes to the Celine charms, especially with new designs being introduced each season.
Givenchy by Sarah Burton
“My friends are often my muses, and my muses often become my friends,” says Givenchy creative director Sarah Burton. The relationships she describes are on display in Givenchy’s latest campaign, Friends and Muses.
Givenchy by Sarah Burton
The second portrait series created for the brand stars actor Rooney Mara and punk icon and artist Paul Simonon. The images, shot by Collier Schorr, are simple, yet striking—highlighting an intimacy enjoyed only by close comrades.
Loewe
Jack McCollough and Lazaro Hernandez teased their first collection with Loewe about a week before its debut, featuring a campaign starring Sorry, Baby director Eva Victor and actor Isla Johnston.
Loewe
The images acted “as an opening gesture, the outset of a new dialogue,” McCollough and Hernandez said. With these photos, shot by Talia Chetrit, the designers set a tone, one defined by “vibrancy and tactility rooted in craft.”
