Apple Martin Is All Grown Up in Self-Portrait’s New Campaign

Apple Martin returns as the face of another Self-Portrait campaign, this time starring in images that are unquestionably rawer than anything we’ve seen from the brand in recent years.

While Self-Portrait is known for its feminine designs with a tilt toward sparkle and sequins, the dresses Martin models are minimal. She’s pictured in the water in upstate New York, dressed in soft laces and airy chiffons, all white and beige. It represents an evolution for the brand, but also for young Martin.

Bottega Veneta’s summer 2026 campaign is set among the streets and landmarks of Venice, Italy. The images both honor the house’s roots in the northeastern Italian city, and introduce a new chapter under creative director Louise Trotter.

Eye-catching details and luscious textures found in the various palazzos, gardens, and shops are mirrored in Trotter’s debut collection. The clothing is in conversation with these structures, as well as the art and culture housed in each one.

Loro Piana’s spring 2026 collection is on display in the brand’s latest campaign—and so is Saint-Paul-de-Vence, a village in the heart of Provence, France, where photographer Mario Sorrenti captured models parading around the town’s landmarks.

The Colombe d’Or and the Fondation Maeght act as backdrops, as models play cards by the hotel’s pool and take a break against the red brick of the museum. These establishments have long represented gathering places for friends, family, and artists, and in this campaign, they still hold that role.

The collection feels at home among the art, against a Marc Chagall fresco or the Joan Miró Labyrinth fountain. Vibrant hues and sophisticated patterns adorn the models, who complement the environment (and the Alberto Giacometti sculptures).

Many consider Madonna to be “the one”—the number-one pop diva, cultural icon, performer, and so much more. So it’s only fitting for Dolce & Gabbana to tap her to star in its new monumental campaign celebrating 20 years of The One perfume. In the images, the singer (who has a long history of working with D&G) lays atop Cuban actor Alberto Guerra on a bed with satin sheets. The shots, as well as a corresponding short film, are a celebration of tradition and reinvention, as the campaign coincides with the launch of new takes on the classic fragrance.

Gucci’s La Famiglia is back. After unveiling an array of well-dressed personalities for his first collection for the brand in September, Demna is returning to these opulent tropes for the Gucci: La Famiglia campaign.

Images captured by Catherine Opie depict the cast of characters residing in the House of Gucci, plus the brand’s history and many eras, in preparation for Demna’s future collection to be revealed at Milan Fashion Week in February.

Those who have been following Demna’s Gucci will recognize the group. Once again, there stands “Incazzata” in her ’60s-style coat and silk scarf-wrapped head. “The V.I.C.,” meanwhile (or Very Important Client) is logo’d-up, head-to-toe in the house’s double-G monogram. Each character is distinct, with a unique style and persona, but together, they embody the legacy of a brand entering a new era.

Over 20 years after its debut in the Saint Laurent spring 2002 collection, the Mombasa bag is back, this time in three sizes. Bella Hadid, who has been seen carrying the original in the past, is leading the campaign, introducing an updated version of the iconic accessory.

The new iteration includes all the elements we love about the original—the natural slouch, which allows for an effortless look, plus the perfectly designed leather shoulder strap for easy carrying. It already has Bella’s approval, and will no doubt show up on the shoulders of other It girls very soon.

While much of the world is being inundated with AI advertisements and digitally enhanced images, Prada is looking in a different direction. For the brand’s spring 2026 campaign, Miuccia Prada and Raf Simons have tasked American artist Anne Collier to execute a portfolio of images that challenges the idea of the usual fashion campaign in the digital age.

Collier’s work jumps off the screen, showing qualities of a physical object. Disembodied hands hold up the images, shot by Oliver Hadlee Pearch, allowing for a new perspective. Sometimes bare, sometimes donning silk gloves, the hands allow the photos to exist on a new plane, while simultaneously creating a story. Who is this person admiring the photos?

While the handler remains anonymous, the models they’re admiring are anything but unknown. Hunter Schafer, Nicholas Hoult, Carey Mulligan, and Damson Idris, among others, pose for the camera—and the viewer’s pleasure.

Jonathan Anderson debuted his vision for Dior over the course of two shows last year, dividing each collection into men’s and women’s. But for the spring 2026 campaign, the complete world of Anderson’s Dior is finally coming together.

In the David Sims-shot images, Anderson’s Dior walks the line between reality and performance. There is a pomp to the clothes and their compositions: sweaters flare out into capes, and lace dresses explode backward into gravity-defying bows. The models lounge, dance, and vamp it up just so.

Greta Lee leads the charge, followed by actors Louis Garrel and Paul Kircher, models Laura Kaiser and Saar Mansvelt, and footballer Kylian Mbappé. After walking in the Dior women’s show in October, Nicole Kidman’s daughter, Sunday Rose, also returns in the ads. The people morph into new characters in their Dior digs; they’re simultaneously themselves, but also a heightened, newer version.

Charli xcx dons two anoraks in the new campaign for Saint Laurent’s spring 2026 collection. And if the outerwear looks familiar to you, it’s because the singer has actually worn one of the pieces before.

Back in September, Charli attended Anthony Vaccarello’s show in Paris wearing the same red jacket and lace shorts from the campaign. She matched Hailey Bieber, Zoë Kravitz, and Rosé in the front row. Now, though, Charli is showing off the pieces solo, in a campaign shot by Glen Luchford.

Charms continue their complete takeover of the fashion world—and now, the customizable accessory is getting a starring role in a Celine campaign.

Originally presented on the runway, the Celine charms allow for a unique form of personal expression, with pieces to be worn however the owner desires—on bracelets or necklaces, as brooches, or dangling off a bag, of course.

There are infinite possibilities when it comes to the Celine charms, especially with new designs being introduced each season.

“My friends are often my muses, and my muses often become my friends,” says Givenchy creative director Sarah Burton. The relationships she describes are on display in Givenchy’s latest campaign, Friends and Muses.

The second portrait series created for the brand stars actor Rooney Mara and punk icon and artist Paul Simonon. The images, shot by Collier Schorr, are simple, yet striking—highlighting an intimacy enjoyed only by close comrades.

Jack McCollough and Lazaro Hernandez teased their first collection with Loewe about a week before its debut, featuring a campaign starring Sorry, Baby director Eva Victor and actor Isla Johnston.

The images acted “as an opening gesture, the outset of a new dialogue,” McCollough and Hernandez said. With these photos, shot by Talia Chetrit, the designers set a tone, one defined by “vibrancy and tactility rooted in craft.”