Kylie Jenner Strips Down to the Essentials as the New Face of Alo

Kylie Jenner is following in her sister’s sneaker-clad footsteps as the latest member of the Kar-Jenner family to serve as the face—and body—of Alo. While Kendall Jenner has modeled for the activewear brand several times over the years, and Kylie is often spotted in its pieces, it isn’t until now that they’ve made the partnership official.

“Honestly, I've been wearing Alo for a while now...I genuinely love wearing it, so getting to finally do a full campaign together feels really special,” Kylie told W.

The younger Jenner stars in Alo’s latest campaign, which celebrates life’s quieter moments and the confidence that can emerge when no one else is watching. It’s an idea that carries particular weight for someone who belongs to one of the most scrutinized families in the world. With so much of her life unfolding in public, the star, who just celebrated her 29th birthday, has learned to protect the moments that remain private. “Even when I'm home and no one's going to see me, I still want to feel good. I love something cozy I can basically live in all day,” she said.

For Jenner, movement is one way to find that sense of calm. This summer, the beauty mogul and mother of two was spotted cycling around New York City with boyfriend Timothée Chalamet and fitting in a Pilates session aboard an Alo-branded mega yacht off the coast of Sardinia, Italy.

Jenner has been a fan of Alo for years—even when there isn’t a luxury boat involved—but the new campaign formalizes the relationship, while a short video offers a more intimate glimpse of the star. “I feel most like myself in the quiet,” she says breathily in a voiceover as she drops her head back into a stretch.

The campaign also includes a series of images by Mert & Marcus, in which Jenner wears pieces from Alo’s latest color drop, Pink Marshmallow. The sugary shade feels especially fitting after the all-pink Princess Kitty-themed birthday party she hosted to celebrate the final year of her twenties last weekend. “Pink is just very me,” she said. Shot against a simple white studio backdrop, the campaign photos are pared back and serene, in keeping with the campaign’s focus on stillness, privacy, and self-possession.

Shop the Alo Pieces From Kylie’s Campaign:

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