Mastery is a heavy word to place on a dial, yet Longines carries it with ease. This season marks a fresh chapter for the Swiss house that has crafted watches since 1832. The new Master line adds three-hand watches, moonphase chronographs, and a monopusher to its esteemed assortment of timepieces. The collection is available now at Bloomingdale’s.
The monopusher is the standout. For anyone whose watch lexicon is still taking shape, it’s a chronograph run from a single button in the crown. It comes in two 41-mm cases, with a pulsometer scale ringing the dial — a holdover from when doctors timed a pulse on the wrist. Turn the watch over, and the movement is at work behind sapphire. The Arabic numerals have a past of their own, borrowed from a 1928 Longines watch.
The latest campaign celebrates ease and elegance with ambassadors Jennifer Lawrence, Kate Winslet, and Henry Cavill, a collective expression of timeless style that reflects the new Longines Master Collection timepieces.
