Take a Brow

Frame your face with a great set of arches. Here, W editors tell you how.

Brow shaping and threading

“These superfast threaders get you in and out within ten minutes!” – Jane Larkworthy, Beauty Director

Brow shaping and threading, $19,


“One day I’m going to convince my colorist, Stephanie Brown at Nunzio Saviano, to help me lighten my eyebrows. Until then, I’ll use this adorable brow gel to brighten and keep them in place.” – Sue Williamson, Digital Editor

Memebox I’m Eyebrow Mascara, $6,


“I used to get my fair eyebrows tinted monthly, but haven’t done so since I started using this brow powder duo. It looks so natural and stays on all day.” – Sarah Leon, Senior Web Editor

Anastasia Beverly Hills Brow Powder Duo, $23,


“You will never guess where I found my new brow guru: the 5th floor of Saks Fifth Avenue behind the Rag & bone section. Earlier this year, Saks opened a somewhat covert beauty station called Beauty on 5 where the talented Sabah Feroz (write that name down) tints and shapes my baby Cara Delevingnes into compliment-inducing perfection.” – Katie Becker, Beauty Editor

Tinting and shaping, $62, Blink Brow Bar.


“This multitasking gel keeps unruly hairs in place and adds a hint of color.” – Christina Caldwell, Digital Director

By Terry Eyebrow Mascara, $38,


“I use the lighter shade in this palette whenever I want to add a little heft.” – Vanessa Lawrence, Features Writer

Shiseido Eyebrow Styling Compact, $30,


“This brunette tint gives my brows the perfect oomph.” – Mia Adorante, Associate to the Fashion and Style Director

Anastasia Beverly Hills Tinted Brow Gel in Brunette, $22,


“I’ve been going to Sarah Bellagamba at Kimara Ahnert Salon for 10 years. It is the only place I get my eyebrows (and makeup!) done. All of the artists there take their time to consult prior to grooming in order to craft a brow that is exactly what you want.” – Gillian Sagansky, Assistant to the Editor in Chief

Eyebrow shaping, $60, at Kimara.


“This smooth pencil blends nicely and gives my brows a nice strong look.” – Lina Wahlgren, Associate Art Director

Chanel Crayon Sourcils Sculpting Eyebrow Pencil, $29,


“Last year I decided to try to grow in my brows. Until they achieve optimum fullness, I cheat a little with Sania’s brow pencil.” – Sam Milner

Sania’s Brow Bar Angled Mechanical Brow Pencil, $30,